About Us
From widget pioneers to empowering marketers with AI
From Common Ninja to Embeddable
We're the team behind Common Ninja, where we built 200+ widgets and helped over 500,000+ businesses over the past 10+ years. While Common Ninja offers comprehensive pre-built solutions, we realized marketers needed something more flexible.
Embeddable is our answer to the endless custom requests we couldn't fulfill with pre-built widgets. Instead of choosing from 200+ options, you describe exactly what you want and get it built instantly. Custom experiences at the speed of AI.
How It All Started
Hey there 👋, thanks for reading about us. Here's how Common Ninja was born. I was frustrated watching marketers struggle with simple tasks like adding a contact form or newsletter signup to their websites. Every time they needed something interactive, they had to wait weeks for developer resources or pay thousands for custom development.
The Common Ninja Success Story
What started as a weekend project quickly became something bigger. We built Common Ninja into a comprehensive platform with 200+ different widgets - from contact forms and polls to booking systems and galleries. Marketers loved having so many options, but we kept hearing requests for even more specific, custom solutions.
The Problem with Pre-Built Widgets
Even with 200+ widgets, marketers kept asking for modifications: 'Can you add this field?' 'Can you change this behavior?' 'Can you integrate with this tool?' We realized that no matter how many widgets we built, there would always be unique use cases we couldn't predict. That's when AI changed everything.
Enter Embeddable: Custom at Speed
Instead of choosing from 200+ pre-built widgets, what if marketers could describe exactly what they wanted and get it built instantly? Embeddable isn't about more widgets - it's about infinite possibilities. Custom experiences tailored to your exact needs, created in minutes, not months.
What We Believe
Years of building widgets taught us these core principles
Marketers First
Great tools should empower marketers, not require technical knowledge
Conversion Science
Every feature backed by real data from millions of monthly interactions
Platform Freedom
Your tools should work everywhere - Shopify, Wix, WordPress, you name it
Results Over Pretty
We optimize for conversions, not awards. Ugly forms that convert beat beautiful ones that don't
Customer Obsession
Our success is measured by your marketing wins, not our feature count
Innovation That Matters
We don't build features for the sake of it - every innovation solves real marketer pain
Our Mission
To give every marketer the power to build truly custom interactive tools — beyond what any pre-built widget can offer. While Common Ninja's 200+ widgets serve many needs, Embeddable creates infinite possibilities through AI-powered customization.
Having built widgets for over a decade at Common Ninja, we know what converts. But we also know every business is unique. Embeddable combines our proven conversion expertise with AI's ability to create exactly what you envision, tailored to your specific needs.
Ready to Build Tools That Convert?
Join thousands of marketers who've gained independence from dev teams. Start building with years of conversion expertise powered by AI.