Best Popup Builders in 2025

Popups remain one of the most effective tools for capturing leads, reducing cart abandonment, and boosting conversions. But creating high-converting popups used to require multiple tools, design skills, and technical knowledge. Now, modern popup builders make it easy to create targeted, beautiful popups in minutes.

In this guide, we'll compare the best popup builders in 2025, covering features, targeting capabilities, pricing, and what makes each one stand out.

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1. Embeddable – Build Popups & Complete Websites with AI

Create popups, exit intent forms, and complete landing pages with AI.

Embeddable is the most flexible popup builder because it doesn't just create popups—it lets you build entire landing pages, forms, and widgets all with AI. Create exit intent popups, email capture forms, discount offers, and more by simply describing what you need.

What Makes Embeddable Unique

Unlike traditional popup builders, Embeddable offers complete flexibility:

• AI-powered popup creation – Describe your popup in plain English, and AI builds it instantly
• Built-in CMS editor – Manage content with an intuitive visual editor alongside AI
• Exit intent detection – Trigger popups when visitors are about to leave
• Timing and scroll triggers – Show popups based on time on page, scroll depth, or specific actions
• Complete landing pages – Build the landing page AND the popup in one platform
• Custom domains – Host your landing pages on your own domain
• Database & integrations – Store submissions and connect to HubSpot, Mailchimp, Klaviyo, Slack, and more
• No code required – Everything is built by chatting with AI or using the visual editor

Whether you need a simple email capture popup or a complete landing page with multiple conversion points, Embeddable handles it all.

Embeddable Pricing

Free Plan – Start for free with basic features

• 25 tokens per month (up to 5 per day)
• 200 pageviews per month
• 25MB storage
• 100 submissions per month
• 10 integration tokens per month
• Includes watermark
• $0/month

Pro Plan – Best for professionals and growing projects

• 100 monthly tokens
• Custom domains
• 1 extra seat included
• Unlimited pageviews
• 2GB storage
• 2,000 submissions per month
• 1,000 integration tokens per month
• No watermark
• Full support
• $19/month

Higher plans available with 200, 500, and 1,000+ monthly tokens for scaling businesses.

Best For

Perfect for businesses that want:

• Complete control over popup design with AI
• Exit intent, timing, and scroll-based triggers
• Landing pages AND popups in one platform
• Native integrations with marketing tools
• CMS editor for content management
• Best value for startups and growing businesses

Start building for free or explore our free popup templates.

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2. Common Ninja – No-Code Popup Builder with Templates

Common Ninja is a no-code widget platform with a strong focus on popup creation. It offers pre-built popup templates with drag-and-drop customization for quick deployment.

Key Features

• Pre-built popup templates
• Drag-and-drop editor
• Exit intent and scroll triggers
• Email capture forms
• A/B testing capabilities
• Integration with popular email marketing tools
• Mobile-responsive designs

Common Ninja Pricing

Free Plan

• Limited features
• Common Ninja branding
• Basic templates
• $0/month

Basic Plan

• Remove branding
• More popup types
• Basic analytics
• $10/month

Pro Plan

• All popup types
• Advanced targeting
• Priority support
• $25/month

Best For

Small businesses and website owners who want ready-made popup templates with quick customization options.

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3. Popupsmart – Fast, AI-Powered Popup Builder

Pbest-popup-builders-opupsmart** focuses on speed and AI-powered targeting with GDPR compliance built-in. It's designed for European markets and speed-focused websites.

Key Features

• AI-powered targeting
• GDPR-compliant popups
• Fast loading performance
• Exit intent and scroll triggers
• Cookie consent popups
• Mobile-optimized designs
• Simple dashboard
• Quick setup

Popupsmart Pricing

Free Plan

• 5,000 pageviews per month
• Basic popup types
• Popupsmart branding
• $0/month

Basic Plan

• 100,000 pageviews
• Remove branding
• All popup types
• $24/month

Pro Plan

• 300,000 pageviews
• Priority support
• Advanced targeting
• $49/month

Expert Plan

• 1,000,000 pageviews
• Dedicated support
• Custom features
• $99/month

Best For

Speed-focused websites targeting European audiences who need GDPR compliance and fast popup performance.

The Downside

Limited template variety compared to competitors, and fewer advanced customization options.

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4. JotForm – Form-Focused Popup Builder

JotForm is primarily a form builder that offers popup capabilities. It excels at creating form-based popups with drag-and-drop design and A/B testing features.

Key Features

• Drag-and-drop popup builder
• A/B testing functionality
• Smart triggers based on user behavior
• Real-time analytics
• Seamless WordPress integration
• Extensive form field options
• Payment integration for popups

JotForm Pricing

Free Plan

• 5 forms
• 100 monthly submissions
• Basic features
• JotForm branding
• $0/month

Bronze Plan

• 25 forms
• 1,000 monthly submissions
• Remove branding
• $25/month

Silver Plan

• 100 forms
• 10,000 monthly submissions
• Advanced features
• $35/month

Gold Plan

• Unlimited forms
• 100,000 monthly submissions
• Priority support
• $99/month

Best For

Small businesses and ecommerce sites that need form-based popups with payment integration and WordPress compatibility.

The Downside

Limited features in the free plan, and you're primarily getting a form builder with popup functionality rather than a dedicated popup tool.

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5. Privy – Ecommerce-Focused Popup Builder

Privy specializes in ecommerce popups for Shopify and WooCommerce. It combines email/SMS capture with cart abandonment recovery tools.

Key Features

• Email and SMS capture popups
• Cart abandonment recovery
• Pre-built ecommerce templates
• Exit intent popups
• Spin-to-win wheels
• Banners and flyouts
• Shopify and WooCommerce integrations
• Built-in email marketing

Privy Pricing

Free Plan

• Up to 100 mailable contacts
• Basic popups and banners
• Limited email sends
• $0/month

Starter Plan

• Up to 1,500 contacts
• Cart abandonment emails
• More popup types
• $15/month

Growth Plan

• Up to 5,000 contacts
• SMS marketing
• Advanced automation
• $45/month

Pro Plan (starting at)

• Custom contact limits
• Priority support
• Advanced features
• $99/month

Best For

Ecommerce businesses using Shopify or WooCommerce that want cart abandonment recovery and email/SMS marketing built-in.

The Downside

Limited customization compared to competitors, and it's heavily focused on ecommerce scenarios—not ideal for other use cases.

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6. OptinMonster – Marketing-Focused Popup Builder

OptinMonster is a popular popup builder designed for digital marketers and bloggers. It offers behavioral targeting, exit intent, and extensive campaign types.

Key Features

• Behavioral targeting and personalization
• Exit-intent technology
• A/B testing and analytics
• Customizable templates
• Countdown timers
• Mobile-specific campaigns
• Integrations with major email platforms
• Page-level targeting

OptinMonster Pricing

Basic Plan

• 1 site
• 2,500 pageviews
• Exit intent
• Basic templates
• $16/month (billed annually)

Plus Plan

• 1 site
• 10,000 pageviews
• Advanced targeting
• A/B testing
• $33/month (billed annually)

Pro Plan

• 3 sites
• 100,000 pageviews
• All features
• Priority support
• $50/month (billed annually)

Growth Plan

• 5 sites
• 500,000 pageviews
• Advanced features
• Dedicated support
• $83/month (billed annually)

Best For

Bloggers and digital marketers who need advanced targeting and campaign variety with a beginner-friendly dashboard.

The Downside

Steeper learning curve for advanced features, and pricing is based on pageviews which can get expensive for high-traffic sites.

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Comparison Table: Best Popup Builders 2025

Platform	Starting Price	Free Plan	AI Features	Exit Intent	Integrations	Best For
Embeddable	$19/mo	Yes	Full AI builder	✅ Yes	HubSpot, Mailchimp, Klaviyo, Slack +	Complete flexibility
Common Ninja	$10/mo	Yes	No	✅ Yes	Email tools	Quick templates
Popupsmart	$24/mo	Yes (5K pageviews)	AI targeting	✅ Yes	Basic integrations	Speed & GDPR
JotForm	$25/mo	Yes (limited)	No	✅ Yes	WordPress, payments	Form-based popups
Privy	$15/mo	Yes (100 contacts)	No	✅ Yes	Shopify, WooCommerce	Ecommerce only
OptinMonster	$16/mo	No	No	✅ Yes	Major email platforms	Bloggers & marketers

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Which Popup Builder Should You Choose?

Choose Embeddable if you want:

• Complete control with AI-powered popup creation
• Landing pages AND popups in one platform
• Built-in CMS editor for content management
• Native integrations with your marketing stack
• Best value with unlimited pageviews
• Exit intent, timing, and scroll triggers
• Free plan with actual publishing (not just preview)

Start building popups for free or browse popup templates.

Choose Common Ninja if you want:

• Quick, pre-built popup templates
• Simple drag-and-drop customization
• Lower starting price ($10/month)
• Basic popup functionality

Choose Popupsmart if you want:

• Fast-loading popups for speed-focused sites
• GDPR compliance built-in
• AI-powered targeting
• Targeting European audiences
• Simple, quick setup

Choose JotForm if you want:

• Form-based popups with payment integration
• Strong WordPress integration
• A/B testing capabilities
• You're already using JotForm for forms

Choose Privy if you want:

• Ecommerce-specific popups
• Shopify or WooCommerce integration
• Cart abandonment recovery built-in
• Email/SMS marketing included

Choose OptinMonster if you want:

• Advanced behavioral targeting
• You're a blogger or content marketer
• Variety of campaign types
• Don't mind paying based on pageviews

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Build More Than Just Popups

While most popup builders only create popups, Embeddable lets you build complete conversion experiences:

• Free popup templates – Email capture, exit intent, discount popups
• Free form widgets – Multi-step forms, lead capture, registrations
• Free calculator widgets – ROI calculators, pricing tools
• Free quiz widgets – Lead generation quizzes, personality tests

Build the landing page, add popups, embed interactive widgets — all in one platform with AI.

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Conclusion: Best Popup Builder in 2025

For most businesses, Embeddable offers the best combination of features, flexibility, and value. You get:

✅ AI-powered popup creation
✅ Exit intent, timing, and scroll triggers
✅ Built-in CMS editor for easy updates
✅ Landing pages AND popups in one platform
✅ Native integrations with HubSpot, Mailchimp, Klaviyo, Slack
✅ Unlimited pageviews (no traffic-based pricing)
✅ Free plan with actual publishing
✅ Pro plan starting at just $19/month

Whether you're capturing leads, reducing cart abandonment, or promoting special offers, Embeddable gives you complete control with AI-powered simplicity.

Start building popups for free – no credit card required.