Best TripAdvisor Reviews Widgets for Your Website in 2026
2/7/2026
Looking to display TripAdvisor Reviews on your website? Whether you run a hotel, restaurant, tour company, or attraction, showing real traveler reviews builds trust and drives direct bookings.
Want to skip ahead? Browse our free TripAdvisor Reviews widget templates and customize one instantly - no need to start from scratch.
In this guide, we'll compare the best TripAdvisor Reviews widgets available in 2026, helping you choose the perfect solution for your hospitality business.
What to Look for in a TripAdvisor Reviews Widget
Before diving into our top picks, here's what matters most:
- Review Syncing: How reviews are pulled from TripAdvisor and kept fresh
- Display Options: Carousel, grid, badge, trust box, and other layouts
- Trip Type Support: Show family, couples, business, and solo travel context
- Customization: Control over colors, fonts, and branding
- Performance: Fast loading without slowing your booking pages
- Platform Support: Works on any website, not just WordPress
1. Embeddable: AI-Powered Custom TripAdvisor Reviews Widgets
Best for: Fully custom TripAdvisor Reviews displays built exactly to your specifications with AI.
Embeddable uses AI to build TripAdvisor Reviews widgets that match your exact requirements. Describe what you want - a review carousel with trip type badges, a trust box with your TripAdvisor ranking, or a review grid with date filtering - and get a fully functional widget in seconds.
Why Embeddable for TripAdvisor Reviews
100% Customizable Need a review carousel that matches your hotel's elegant branding? A compact badge for your booking page? A review wall filtered by trip type? Embeddable's AI builds exactly what you describe, with no template limitations.
Built-In Reviews Management After the AI builds your widget, a Reviews panel appears in the editor where you can:
- Add your TripAdvisor URL path to sync reviews automatically
- Filter reviews by star rating and trip type
- Manage multiple review sources (TripAdvisor + Google + Trustpilot)
- Sync reviews on demand
Hospitality-Specific Features
- Trip type badges (Family, Couples, Business, Solo)
- Visit date display
- Bubble rating visualization
- Review title display
- Management response support
Works Everywhere Add your TripAdvisor Reviews to any website - WordPress, Shopify, Wix, Squarespace, or custom hotel sites. One simple embed code works everywhere.
Embeddable Pricing
- Free Plan: 25 tokens/month to customize and publish widgets
- Pro Plans: Starting at $19/month for more tokens and features
- One-Time Credits: Available for occasional use
2. Common Ninja: Feature-Rich TripAdvisor Reviews Widget
Best for: Hospitality businesses wanting a dedicated TripAdvisor widget with extensive customization and unlimited views.
Common Ninja offers a comprehensive TripAdvisor Reviews widget with multiple display styles, themes, and rich traveler review information.
Key Features
- Multiple layout options (grid, slider, list)
- Custom themes and color schemes
- Bubble rating display
- Trip type and visit date information
- Reviewer photos and names
- Rating summary with distribution
- "Leave a Review" button
- Responsive design for hotel websites
- Visual editor for easy customization
Common Ninja Pricing
- Free Plan: Basic features with Common Ninja branding
- Pro Plans: Starting at $3.50/month
- Unlimited views
- Remove branding
- Advanced features and customization
3. TripAdvisor Official Widgets
Best for: Simple, free badge display with TripAdvisor's official branding.
TripAdvisor offers free official widgets that display your TripAdvisor rating and link back to your listing page.
Key Features
- Official TripAdvisor branding and logo
- Rating badge with bubble rating
- "Travelers' Choice" badge (if applicable)
- Link to your TripAdvisor listing
- Free to use
- Certificate of Excellence display
Limitations
- Very limited customization - fixed designs and colors
- Badge-only format - no carousel, grid, or review text display
- TripAdvisor branding required - can't match your site's design
- No individual reviews - only shows rating summary
- Redirects to TripAdvisor - sends visitors away from your site
- Dated design - widgets haven't been significantly updated
TripAdvisor Widgets Pricing
- Free - but with mandatory TripAdvisor branding and limited formats
Pricing Comparison at a Glance
| Platform | Starting Price | Free Plan | Best For |
|---|---|---|---|
| Embeddable | $19/mo | 25 tokens/month | Fully custom AI-built reviews widgets |
| Common Ninja | $3.50/mo | Yes (with branding) | Feature-rich templates with unlimited views |
| TripAdvisor Widgets | Free | Yes (badge only) | Simple official badge display |
Popular TripAdvisor Reviews Widget Styles
Review Carousel
Auto-scrolling slider showing traveler reviews with bubble ratings and trip types. The most popular choice for hotel homepages and booking pages.
Review Grid
Card layout displaying multiple reviews with trip type badges and visit dates. Perfect for dedicated reviews sections.
Trust Box
Compact summary showing TripAdvisor rating, ranking, and review count. Ideal for headers, sidebars, and near booking buttons.
Review Badge
Small floating or inline badge displaying your TripAdvisor rating. Great for footers and checkout pages.
Reviews by Trip Type
Tabbed display grouping reviews by family, couples, business, and solo travelers. Helps guests find relevant feedback.
How to Choose the Right TripAdvisor Reviews Widget
Choose Embeddable if you want:
- Complete creative control with AI customization
- Multiple review sources (TripAdvisor + Google + Trustpilot)
- Trip type filtering and display
- Custom designs that match your hospitality brand
- Built-in reviews management panel
- No coding required
Choose Common Ninja if you want:
- Dedicated TripAdvisor Reviews widget with rich features
- Unlimited views (no view restrictions)
- Affordable pricing ($3.50/month)
- Visual editor for easy customization
- Multiple layout options out of the box
Choose TripAdvisor Official Widgets if you want:
- Free, simple badge display
- Official TripAdvisor branding and logo
- Certificate of Excellence display
- Don't need individual review display
- Basic integration is sufficient
Tips for Displaying TripAdvisor Reviews Effectively
- Place Near Booking Buttons: Reviews next to "Book Now" increase direct bookings
- Show Trip Type Context: Families want to see family reviews, business travelers want business reviews
- Include Visit Dates: Recent reviews carry more weight for travelers
- Highlight Your Ranking: "Ranked #3 of 45 hotels in..." is very compelling
- Don't Hide All Negatives: A few mixed reviews make the positives more believable
- Use on Property Pages: Each property or location should show its own reviews
- Add a "Write a Review" Link: Encourage guests to share their experience
- Match Your Hotel Brand: The widget should feel like part of your website, not an afterthought
Building a Custom TripAdvisor Reviews Widget with Embeddable
Here's how easy it is to create a custom widget:
Step 1: Describe Your Widget
Tell the AI exactly what you need:
Build a TripAdvisor Reviews carousel for my hotel website that
shows guest reviews with bubble ratings, trip types, visit dates,
and review text. Include overall rating at the top. Style it
with an elegant, hospitality-focused design.
Step 2: Connect Your Reviews
In the CMS editor, open the Reviews panel and add your TripAdvisor URL path. Your real reviews sync automatically.
Step 3: Customize the Design
The AI matches your website's design automatically. Then refine:
- "Show only 4-5 bubble reviews"
- "Add trip type filter tabs"
- "Include a 'Book Direct' button alongside reviews"
Step 4: Embed Anywhere
Get a simple embed code that works on any website platform.
Why TripAdvisor Reviews Matter for Hospitality
TripAdvisor Reviews are especially important for the travel industry:
- 81% of travelers always read reviews before booking
- 52% of travelers won't book a hotel with zero reviews
- Hotels with TripAdvisor reviews on their site see up to 20% more direct bookings
- TripAdvisor is the #1 travel review platform globally with over 1 billion reviews
Displaying these reviews on your own website keeps visitors engaged on your site instead of redirecting them to TripAdvisor where they might find competitors.
Conclusion
The best TripAdvisor Reviews widget for your website depends on your specific needs:
- For maximum flexibility and AI-powered customization, Embeddable offers fully custom reviews widgets with trip type support and multi-source reviews management
- For feature-rich templates with unlimited views, Common Ninja provides extensive options at affordable pricing
- For simple free badge display, TripAdvisor's official widgets provide basic rating badges with official branding
Start with free options to test what works best, then upgrade as your needs grow.
Ready to display TripAdvisor Reviews on your website? Create a custom TripAdvisor Reviews widget with Embeddable in minutes - describe what you want and let AI build it for you. No coding required!