How SocialKit Uses Embeddable to Better Understand Their Customers

SocialKit is a powerful social media video analysis API that launched in 2025. The platform helps developers and no-code users extract video summaries, transcripts, comments, and engagement metrics from YouTube, Shorts, TikTok, and more.

What SocialKit Does

SocialKit turns social media videos into structured data through a simple API. Developers can:

1. Send any YouTube, TikTok, or Shorts URL to the API
2. Get AI-powered summaries, transcripts, and engagement metrics
3. Extract topics, sentiment, hashtags, and custom data fields
4. Analyze audience demographics and behavior patterns

All in real-time, with a single API request.

The Challenge: Understanding Their Users

Like many developer-focused products, SocialKit needed to better understand who was using their API and why. They had questions like:

• What roles do our users have? (developers, marketers, researchers)
• What are they actually building with our API?
• Which use cases should we prioritize?
• Who would make a great case study or testimonial?

Traditional analytics couldn't answer these questions. They needed a direct line to their users' context.

The Solution: Custom Feedback Widget with Embeddable (Bottom Left)

SocialKit implemented a lightweight custom feedback widget using Embeddable to collect user insights and feature requests.

The widget appears strategically on their platform and collects key information:

• User Role: Developer, marketer, researcher, etc.
• Use Case: What they're building with the API

The widget is non-intrusive, appears at the right moment in the user journey, and takes less than 30 seconds to complete.

The Implementation

Setup Time: Under 3 Minutes

As Jonathan from SocialKit shared in his Trustpilot review:

I created a custom widget in less than 3 minutes I created a super custom onboarding popover for my website in less than 3 minutes, that's insane

Will definitely use it for more custom widgets for SocialKit

The Workflow

1. User Submits: Customer fills out the feedback widget on the SocialKit platform
2. Email Notification: SocialKit team receives instant email notification with the user's role, use case, and feedback
3. Thank You Email: User automatically receives a thank you email with an offer to be featured in a case study
4. Actionable Insights: Data helps SocialKit segment users, prioritize features, and identify testimonial candidates

The Results

By implementing this simple feedback widget, SocialKit now:

Better Understands Their ICP (Ideal Customer Profile)

They can segment users by role and use case, identifying which customer profiles get the most value from their API. This helps them:

• Create targeted content for different user types
• Build features for high-value use cases
• Improve their messaging and positioning

Collects Testimonials Proactively

Instead of hunting for happy customers later, they identify potential case study candidates right when users are engaged. The automated thank you email includes an offer to be featured, making it easy to collect success stories.

Prioritizes Features with Confidence

Direct feedback from the feedback widget shows exactly what features matter most to their users, helping them build what actually drives value.

Tweaks Content for Better Conversion

Understanding their ICP allows SocialKit to adjust their website content, documentation, and onboarding to better resonate with their ideal customers.

Why Embeddable for Customer Insights

SocialKit could have built this widget from scratch or used a generic form builder. Here's why they chose Embeddable:

Lightning Fast Setup

Creating a custom, branded feedback widget took under 3 minutes using Embeddable's AI builder. No template limitations, no coding required.

Perfect Brand Match

The widget automatically matched SocialKit's design and feel, looking like a native part of their platform.

Flexible Customization

As SocialKit's needs evolve, they can update the widget instantly through chat with the AI. No dev sprints, no waiting.

Built-in Automation

Email notifications and thank you emails work out of the box, creating a complete customer feedback loop with no additional tools.

Getting Started with Similar Widgets

Want to implement something similar for your product? Embeddable offers free templates to get started:

• Free Form Widget Templates - Perfect for general data collection
• Free Feedback Widget Templates - Ideal for feedback collection

You can start with a template and customize it to your exact needs, or build completely from scratch with AI in minutes.

Key Takeaways

1. Know Your Users: A simple feedback widget can provide insights that analytics can't
2. Make It Easy: The less friction, the more responses you'll get
3. Automate Follow-ups: Email notifications and thank you messages create a complete loop
4. Iterate Fast: Being able to update your widget in minutes lets you experiment and improve
5. Start Simple: You don't need complex surveys - a few good questions can transform your understanding

Ready to Better Understand Your Customers?

Whether you want to collect user insights, gather feedback, or identify testimonial opportunities, Embeddable makes it easy to create a custom feedback widget that matches your brand perfectly.

Start building for free - Create your first widget in under 3 minutes, just like SocialKit did.

Or explore our free widget templates to find the perfect starting point for your use case.