How to Create a Custom App Store Reviews Widget for Your Website

Your app has hundreds of glowing reviews sitting in the Apple App Store. Potential customers are visiting your website every day, but they never see those reviews unless they navigate away to the App Store itself. That is a missed opportunity.

Displaying App Store reviews directly on your website bridges the gap between your app listing and your marketing site. It keeps visitors engaged, builds trust instantly, and removes friction from the decision-making process. In this guide, you will learn exactly how to create a custom App Store reviews widget and embed it on any website, regardless of what platform you use.

Why Display App Store Reviews on Your Website

Before diving into the technical steps, it is worth understanding why pulling App Store reviews onto your website matters so much for conversion rates and credibility.

Social Proof Drives Conversions

Studies consistently show that customer reviews influence purchasing decisions more than almost any other factor. When visitors land on your website and see real, verified reviews from the App Store, they are far more likely to trust your product. These are not testimonials you wrote yourself. They are authentic feedback from real users, complete with star ratings and usernames, pulled directly from Apple's platform.

Keep Visitors on Your Site

Every time a potential customer has to leave your website to check reviews on the App Store, you risk losing them. They might get distracted, start browsing competitor apps, or simply forget to come back. By embedding those reviews directly on your pages, you eliminate that risk entirely. The social proof is right there, exactly where and when the visitor needs it.

Strengthen Your Landing Pages

If you run paid advertising campaigns that drive traffic to dedicated landing pages, App Store reviews can dramatically improve those pages' effectiveness. A carousel of five-star reviews near your call-to-action button reinforces the message that your app delivers on its promises. It is one of the simplest and most effective optimizations you can make.

Stay Current Without Manual Updates

The best App Store review widgets pull in new reviews automatically. You do not have to copy and paste reviews manually or update screenshots every time a new review comes in. Once the widget is set up, it stays fresh on its own.

How to Create an App Store Reviews Widget with Embeddable

Embeddable is a no-code AI widget builder with over 400 templates and 40 different widget types, including dedicated App Store reviews widgets. It works on every major website platform, from WordPress and Shopify to Webflow, Squarespace, Wix, and Framer. Here is how to build your widget from scratch.

Step 1: Start with the App Store Reviews Template

Head to Embeddable's free App Store reviews widgets page. You will find a collection of pre-built templates designed specifically for displaying App Store reviews. Browse through the options to find a layout that matches your website's style. There are grid layouts, carousels, lists, masonry designs, and more.

Select the template that catches your eye, or start from a blank canvas if you prefer to build something completely custom. Either way, you will be taken into Embeddable's editor where you can configure everything.

Step 2: Connect Your App Store Reviews

Once you are in the editor, the next step is connecting your App Store listing. Enter your app's name or paste the direct App Store URL. Embeddable will pull in your existing reviews, including the reviewer's name, their star rating, the review title, and the full review text.

You can choose how many reviews to display, set a minimum star rating filter (for example, only showing four and five-star reviews), and decide whether to sort by most recent, highest rated, or most helpful. This gives you full control over which reviews your website visitors actually see.

Step 3: Use the AI Builder for Quick Customization

One of Embeddable's standout features is its AI chat builder. Instead of manually adjusting settings one by one, you can simply describe what you want in plain language. For example, you might type:

"Make the background white and use a dark text color"
"Show reviews in a three-column grid on desktop and a single column on mobile"
"Add a header that says 'What Our Users Are Saying'"
"Only display reviews with five stars"

The AI processes your request and applies the changes instantly. You can iterate as many times as you want, refining the design until it looks exactly right. This is dramatically faster than working with traditional widget configuration panels.

Step 4: Fine-Tune the Design Manually

After the AI has handled the broad strokes, you can dive into the manual customization options to perfect every detail. The CMS content editor lets you adjust:

Font family, size, and weight for review text, reviewer names, and headings
Color schemes for backgrounds, text, star ratings, and borders
Spacing and padding between review cards
Border radius for rounded or sharp card corners
Shadow effects for depth and visual hierarchy
Animation styles for carousels and transitions

Every change previews in real time, so you never have to guess how something will look on your live site.

Step 5: Copy and Embed the Code

When you are satisfied with the design, click the embed button. Embeddable generates a small snippet of code, typically just a couple of lines, that you paste into your website. The process varies slightly depending on your platform:

WordPress: Paste the embed code into a Custom HTML block in the Gutenberg editor, or add it to your theme's template files.
Shopify: Add the code to a custom Liquid section or use the HTML block in Shopify's page editor.
Webflow: Drop an Embed element onto your page and paste the code inside it.
Squarespace: Use a Code Block in the page editor to insert the snippet.
Wix: Add an HTML iframe element and paste the embed code.
Framer: Use the Code component to embed the widget.

Once published, your App Store reviews widget is live and will display on your site for every visitor.

Customization Options in Detail

Embeddable gives you a deep level of control over how your App Store reviews appear. Here are some of the most impactful customization options to consider.

Star Rating Display

You can customize how star ratings appear in your widget. Options include filled stars, outlined stars, or a combination where filled stars represent the rating and outlined stars show the remaining. You can also change the star color from the default gold to match your brand palette, or replace stars with a numerical rating display if that better suits your design.

Review Card Styling

Each review appears inside a card, and you have full control over how those cards look. You can add subtle shadows for a floating effect, use borders for a clean and structured look, or go borderless for a minimalist aesthetic. Background colors can be solid, gradient, or transparent. You can also control how much of the review text is shown before a "read more" link appears, which is useful for keeping the layout tidy when reviews vary significantly in length.

Carousel vs. Grid vs. List

The layout you choose depends on the space available on your page and how prominent you want the reviews to be.

Carousel layouts are ideal when you have limited horizontal space but want to showcase many reviews. Visitors can swipe or click through reviews one at a time or in small groups. You can set auto-play intervals, transition speeds, and navigation styles (arrows, dots, or both).

Grid layouts work best when you have a full-width section dedicated to reviews. A two or three-column grid displays multiple reviews at once, giving visitors a broad view of your app's reception. Grids also look excellent on desktop screens and collapse gracefully to a single column on mobile.

List layouts stack reviews vertically, one after another. This is a good choice for sidebar placements or for pages where you want visitors to scroll through reviews in a linear fashion, similar to how they would read them on the App Store itself.

Header and Branding

You can add a custom header above the reviews widget that includes your app icon, a title like "Loved by Thousands on the App Store," and even a direct link to your App Store listing. This header section is fully customizable and helps tie the widget into the rest of your page design.

Responsive Behavior

Every widget you build in Embeddable is responsive by default. However, you can fine-tune exactly how the layout adapts at different breakpoints. For example, you might show a three-column grid on desktop, a two-column grid on tablet, and a single scrollable carousel on mobile. This level of control ensures the widget looks polished on every device.

Use Cases for App Store Reviews Widgets

App Marketing Websites

The most obvious use case is your app's dedicated marketing website. Place a reviews widget on your homepage, preferably near the fold or just below your hero section. Visitors arriving from search engines, social media, or advertising campaigns will immediately see that real users love your app. Pair the reviews widget with a download button for maximum impact.

Landing Pages for Paid Campaigns

If you run Google Ads, Facebook Ads, or Apple Search Ads that direct traffic to specific landing pages, an App Store reviews widget can significantly improve your conversion rate. Position the widget between your value proposition and your call-to-action. The reviews serve as third-party validation that bridges the gap between your marketing claims and real user experience.

Trust Signals on Pricing Pages

Pricing pages are decision points. Visitors who reach your pricing page are already interested but may need a final push. A compact reviews widget showing a handful of standout five-star reviews can provide that reassurance. Keep it subtle here, perhaps a slim carousel rather than a full grid, so it supports the page without overwhelming it.

App Comparison Pages

If you have created content comparing your app to competitors, embedding your App Store reviews adds credibility that no amount of copywriting can match. While you describe your app's advantages in your own words, the reviews let actual users confirm those claims independently.

Developer and Portfolio Sites

If you are an independent developer or a small studio, showcasing App Store reviews on your portfolio site demonstrates the quality of your work to potential clients or collaborators. It is one thing to say you build great apps. It is far more convincing when dozens of users say it for you.

Pricing and Getting Started

Embeddable offers a free plan that costs nothing and includes 25 messages per month with the AI builder, which is more than enough to create and configure your App Store reviews widget. If you need more capacity or advanced features, paid plans start at $25 per month for the Starter plan, $45 per month for Pro, and $185 per month for Business.

For most individuals and small teams, the free plan or Starter plan will cover everything you need. You can always upgrade later as your needs grow.

Alternatives to Consider

While Embeddable is the most flexible option thanks to its AI-powered builder and extensive template library, there are a few other tools worth mentioning.

SociableKIT offers App Store review widgets with a straightforward setup process. It pulls reviews directly from your App Store listing and provides basic customization options. However, it lacks an AI builder and offers fewer design templates compared to Embeddable.

Elfsight provides a range of website widgets, including review displays. It has a visual editor for customization and supports multiple platforms. The free tier is somewhat limited, and more advanced features require a paid plan that can be more expensive than comparable options.

ReviewsOnMyWebsite focuses specifically on review aggregation and display. It supports multiple review sources including the App Store. It is a solid choice if your primary need is pulling reviews from several platforms into a single display, though it offers less flexibility in widget design.

Conclusion

Displaying App Store reviews on your website is one of the highest-impact, lowest-effort changes you can make to improve trust and conversions. With a tool like Embeddable, the entire process takes just a few minutes. You choose a template from the App Store reviews widget collection, customize it using the AI builder or manual controls, and embed it on your site with a simple code snippet.

The result is a professional, responsive reviews widget that automatically stays up to date with your latest App Store feedback. Whether you are building an app marketing site, optimizing landing pages, or adding trust signals to your pricing page, an App Store reviews widget works hard for you around the clock.

If you are also interested in displaying reviews from other platforms, check out Embeddable's Google Play reviews widgets, general review widgets, testimonials widgets, and Google reviews widgets for even more options.