Need to add a quiz to your website? Whether it's a personality quiz, knowledge test, or lead generation quiz, you've got options.
Here are the 6 best quiz makers in 2025, ranked by flexibility and value.
What Makes a Good Quiz Maker?
A good quiz maker should:
- Let you create the exact quiz you need
- Work on your existing website
- Match your brand design
- Handle scoring and logic correctly
- Be affordable for your use case
Different builders take different approaches. Let's break them down.
1. Embeddable: Fully Custom AI-Built Quizzes
Best for: Custom quizzes that don't fit templates.
Embeddable takes the AI approach: describe the quiz you want in plain English, and it builds it exactly to your specs. No templates, no limitations, just 100% customizable quizzes.
Why Embeddable for Quizzes
Build Anything Need a personality quiz with custom result pages? A knowledge test with conditional logic? A trivia game with scoring? Just describe it and the AI builds it. No "this template doesn't quite work" compromises.
Perfect Brand Match Give Embeddable your website URL and it automatically matches your colors, fonts, and design style. Your quiz looks like it was custom-coded for your site.
Embed Anywhere or Use Standalone Get an embed code for your website, or use it as a standalone page with your custom domain. Total flexibility.
Fast Changes Need to add questions or change the logic? Just chat with the AI. Updates happen in seconds, not dev sprints.
Pricing
- Free: 25 tokens/month to try it out
- Paid plans: Starting at $19/month
Choose your plan based on usage needs.
Browse free quiz templates and customize them with AI to match your exact needs.
2. CommonNinja: Template-Based Quiz Builder
Best for: Quick quizzes from proven templates.
CommonNinja's quiz builder gives you pre-styled templates you customize with a visual editor. Great if your quiz fits a standard pattern.
Why CommonNinja for Quizzes
Pre-Built Templates Start with templates for personality quizzes, knowledge tests, and trivia games. Customize questions, answers, and results to make it yours.
AI Editor CommonNinja includes an AI editor for faster customization when you need to go beyond basic template tweaks.
Affordable At $2/month starting price, it's one of the most budget-friendly options if you need multiple widgets.
The Tradeoff
Templates work great for standard quizzes but can feel limiting if you need something unique or highly customized.
Pricing
- Free: Basic access
- Paid plans: Starting from $2/month
Price increases based on how many widgets and features you need.
3. involve.me: Interactive Quiz Funnels
Best for: Quizzes as part of lead generation funnels.
involve.me focuses on interactive quizzes within multi-step forms and funnels. It's more than just a quiz maker, it's a lead gen tool.
Why involve.me
Funnel Integration Build quizzes that are part of larger conversion funnels with conditional logic, email capture, and analytics.
50+ Content Elements Combine your quiz with surveys, forms, and interactive content in one flow.
30+ Integrations Connect to your CRM, email marketing, and analytics tools automatically.
The Catch
involve.me is priced for marketing teams running lead generation campaigns, not just simple website quizzes. You're paying for the full funnel-building platform.
Pricing
- Starter: $49/month (5 live funnels, 1 user)
- Pro: $99/month (15 live funnels, 3 users, remove watermark)
- Business: $199/month (30 live funnels, 5 users, A/B testing, custom CSS)
- Enterprise: Custom pricing (annual contracts, SSO, dedicated onboarding)
4. Interact: Quiz Marketing Platform
Best for: Lead generation quizzes with email marketing focus.
Interact.com specializes in quizzes designed to capture leads and grow email lists. Popular with content creators and marketers.
Why Interact
Lead Capture Focus Built specifically for collecting email addresses through quizzes. Every feature optimized for list growth.
Quiz Analytics Track completion rates, popular answers, and conversion metrics to optimize performance.
Marketing Integrations Direct connections to major email marketing platforms and CRMs.
The Catch
Pricing is based on email leads collected per month. Growing lists mean growing costs. Limited flexibility for quizzes that aren't focused on email capture.
Pricing
- Lite: $39/month (500 email leads, 5 quizzes, 1 user)
- Growth: $89/month (2,000 email leads, 20 quizzes, 3 users, custom branding)
- Pro: $209/month (unlimited leads, unlimited quizzes, advanced features)
Free trial available.
5. Outgrow: Interactive Content Platform
Best for: Interactive content beyond just quizzes.
Outgrow positions itself as a full interactive content platform. Quizzes are one piece alongside calculators, assessments, and recommendations.
Why Outgrow
Multi-Format Platform Build quizzes, calculators, polls, and more from one platform. Good if you need various interactive content types.
Templates Library Extensive template collection across different industries and use cases.
Advanced Analytics Track engagement, conversions, and ROI across all your interactive content.
The Catch
You're paying for the full platform even if you only need quizzes. Higher price point reflects the broader feature set.
Pricing
- Freelancer Limited: $22/month
- Freelancer Pro: $45/month
- Essentials: $115/month
- Business: $720/month
Enterprise plans available with custom pricing.
6. Fillout: Form and Quiz Builder
Best for: Simple quizzes combined with form functionality.
Fillout is primarily a form builder that includes quiz functionality. Good for straightforward quizzes without complex logic.
Why Fillout
Generous Free Tier Free plan includes unlimited forms and 1,000 responses per month. Great for testing and small sites.
Simple Interface Easy to use if you don't need advanced quiz features. Quick setup for basic quizzes.
Form + Quiz Combo Useful if you need both regular forms and quiz functionality in one tool.
The Tradeoff
Limited quiz-specific features compared to dedicated quiz platforms. Better for simple quizzes than complex personality tests or branching logic.
Pricing
- Free: Unlimited forms, 1,000 responses/month, unlimited seats
- Starter: $19/month (2,000 responses, all question types, custom themes)
- Pro: $49/month (5,000 responses, remove branding, custom CSS)
- Business: $89/month (unlimited responses, advanced analytics)
How to Choose Your Quiz Maker
Choose Embeddable if:
- You need exactly what you envision, not a template
- Your quiz needs custom logic or unique design
- You want it to perfectly match your site's branding
- You need fast iteration and changes
- You want AI to handle the building
Start with free quiz templates and let AI customize them to your exact needs.
Choose CommonNinja if:
- Your quiz fits a standard template
- You want the most affordable option
- You need multiple widgets beyond just quizzes
- You're okay with template limitations
Choose involve.me if:
- You're running lead gen funnels, not just quizzes
- You need multi-step interactive experiences
- You have marketing budget for funnel optimization
- Quiz is one part of a larger conversion strategy
Choose Interact if:
- Email list growth is your primary goal
- You need quiz-specific marketing features
- You want strong integration with email platforms
- Lead capture metrics matter most
Choose Outgrow if:
- You need multiple types of interactive content
- Quiz is one of several tools you're building
- Budget supports a comprehensive platform
- You want advanced analytics across all content
Choose Fillout if:
- You need basic quiz functionality
- You also need regular forms
- Budget is very limited (free tier works)
- Simple quizzes without complex logic
The Real-World Test
Here's how most people actually choose:
Small business with unique needs: Embeddable. Build exactly what you want with AI, matches your brand, affordable.
Budget-conscious with standard quiz: CommonNinja. Templates work, price is right.
Marketing team with lead gen focus: Interact or involve.me. Built for email capture and conversion.
Content team needing variety: Outgrow. Handles quizzes plus other interactive formats.
Basic needs on tight budget: Fillout. Free tier covers simple use cases.
Mix and Match Strategy
Here's a smart approach: use different builders for different quizzes based on the specific need.
Standard personality quiz? Use a CommonNinja template.
Custom product recommendation quiz that needs exact brand matching? Build it with Embeddable AI.
Lead gen quiz with email marketing integration? Interact or involve.me.
Each tool solves specific problems. Pick the right tool for each quiz instead of forcing one solution for everything.
For more on creating custom interactive tools, check out our AI widget builders comparison.
Beyond Quizzes: Complete Interactive Experiences
Platforms like Embeddable can also build complete landing pages with embedded quizzes and other interactive elements. Why settle for just a quiz when you can build the whole experience?
For more insights on building custom widgets, read our guide to building custom widgets.
The Bottom Line
Best overall flexibility: Embeddable. AI builds exactly what you describe, matches your brand, works everywhere.
Best budget option: CommonNinja. $2/month starting price beats everyone for basic needs.
Best for lead gen: Interact or involve.me. Built specifically for email capture and conversion.
Best for variety: Outgrow. Handles quizzes plus calculators, polls, and more.
Best free option: Fillout. Generous free tier for simple quiz needs.
Ready to Build Your Quiz?
Most website owners need quizzes that match their brand and fit their specific use case. Templates rarely nail it perfectly.
That's where AI-powered building shines. Describe exactly what you need, get exactly what you described, and embed it anywhere.
Want to try it? Head to Embeddable.co and describe your quiz. The AI will build it in minutes, and you can embed it on your site today.
Or start with one of our free quiz templates and customize it with AI. You can also check out CommonNinja's quiz builder for affordable pre-built options.