How to Create a Numbers Counter Widget for Your Website

Jonathan Geiger
11/12/2025

How to Create a Number Counter for Your Website
Want to showcase impressive statistics on your website with eye-catching animated numbers? Whether it's team stats, customer counts, years in business, or project milestones, I'll show you how to create custom number counter widgets in minutes - no coding required.
Animated number counters are one of the most engaging ways to display important metrics. They catch the eye, build credibility, and make your achievements memorable.
In this guide, I'll walk you through creating custom number counter widgets using AI, focusing on building an animated team stats counter. If you're new to custom widgets, start with our complete guide on how to build custom widgets first.
Why Add Number Counter Widgets to Your Website?
Number counter widgets serve powerful purposes:
- Showcase Achievements: Display impressive stats that build credibility
- Create Visual Interest: Animated numbers catch attention as visitors scroll
- Tell Your Story: Numbers communicate growth, scale, and success
- Build Trust: Concrete metrics demonstrate real-world impact
- Improve Engagement: Visitors pause to watch numbers animate into view
Agency sites use them for client counts, SaaS companies for user numbers, nonprofits for impact metrics. They work for any industry where numbers tell a compelling story.
Building Your Custom Number Counter with Embeddable AI
Creating animated number counters with Embeddable's AI is incredibly simple. No JavaScript animation libraries, no complex coding - just describe what you want.
Step 1: Start with Your Counter Concept
Before you begin, think about what your counter should display:
- Metrics: What numbers do you want to showcase?
- Context: What labels explain each number?
- Icons: Should each stat have an icon?
- Animation: How should numbers count up?
- Layout: Grid, row, or column layout?
For our example, we're building a team stats counter showing animated statistics like team members, offices, projects completed, and years of experience.
Step 2: Describe Your Counter to the AI
Open Embeddable and describe your number counter in natural language. Here's the exact prompt we'll use:
Create a Team Stats Counter showing animated stats like "Team Members", "Offices", "Projects", and "Years Experience". Use icons and smooth number animations
The AI understands what you want and builds a complete counter widget with:
- Four distinct stat cards with labels
- Smooth, animated number counting
- Professional icons for each metric
- Clean, modern layout
- Responsive design that scales beautifully

Step 3: Provide Your Website URL for Design Analysis
This is where the magic happens. Give Embeddable your website URL, and the AI will:
- Match your brand colors to the counter design
- Adapt typography to match your site's fonts
- Style icons and spacing to feel native
- Ensure the counter integrates seamlessly
The result? A number counter that looks like it was custom-designed for your brand, not a generic widget.

Step 4: Refine Your Counter
Once the AI generates your counter, refine it through conversation:
- "Make the numbers larger and bolder"
- "Change the icon for 'Projects' to a checkmark"
- "Add a gradient background behind each stat"
- "Make the animation faster/slower"
- "Arrange the stats in a horizontal row instead of grid"
- "Add plus signs after numbers (500+ instead of 500)"
Each change happens instantly. Watch your counter update in real-time as you perfect every detail.
You can also use Embeddable's visual editor to adjust colors, spacing, and styling yourself.
Step 5: Test Your Counter and Animation
Before embedding, test your counter thoroughly:
- Watch the Animation: Scroll to see the counting animation trigger
- Verify Numbers: Ensure all stats display correctly
- Check Responsiveness: View on desktop, tablet, and mobile
- Test Icons: Make sure icons are clear and meaningful
- Timing Check: Confirm animation speed feels right
The preview environment shows exactly how your counter will animate on your website, so you can fine-tune before going live.
Embedding Your Counter on Any Website
Your custom number counter works everywhere. Once you're satisfied, you'll get a simple embed code that works on:
- WordPress: Add to any page, post, or widget area
- Shopify: Display on homepage, about page, or landing pages
- Wix / Squarespace: Embed in any section
- Custom websites: Add to any HTML page
The process is the same everywhere:
- Get Your Embed Code: Click "Publish" and copy the code snippet
- Paste Into Your Website: Add where you want the counter to appear
- Publish Your Page: The counter goes live with animations
Your counter automatically:
- Animates smoothly when it scrolls into view
- Scales perfectly on all screen sizes
- Loads fast without impacting page speed
- Works in all major browsers
- Updates easily when you need to change numbers
Types of Number Counters You Can Build
The same AI-powered process works for any counter style:
Business Stats Counters
- Happy customers served
- Years in business
- Team members or employees
- Office locations or countries served
- Revenue or funding raised
Achievement Counters
- Projects completed
- Awards won
- Certifications held
- Patents filed
- Success rate percentage
Product Counters
- Products sold
- Active users
- Downloads or installs
- Five-star reviews
- Return customers
Social Proof Counters
- Newsletter subscribers
- Social media followers
- Community members
- Active users online
- Monthly website visitors
Impact Counters (for Nonprofits)
- Lives impacted
- Meals served
- Trees planted
- Donations received
- Volunteer hours
Performance Metrics
- Uptime percentage
- Response time
- Customer satisfaction score
- Net promoter score
- Load time improvements
Start with a Template or Build from Scratch
Not sure where to start? Embeddable offers free number counter widget templates you can customize:
- Stats Counter - Display 2-4 key metrics with icons
- Single Counter - Feature one impressive number prominently
- Circular Counters - Numbers in circular badges
- Milestone Timeline - Counters showing progress over time
- Comparison Counter - Before/after or competitor comparisons
Choose a template close to your vision, then customize it with AI to match your exact stats and brand.
Why Number Counters Drive Credibility
Well-designed number counters build trust and authority:
They Provide Social Proof: Large numbers (customers served, downloads, users) show you're established and trusted by many.
They Demonstrate Experience: Years in business, projects completed, or certifications earned showcase expertise.
They Catch the Eye: Animation naturally draws attention as visitors scroll, making them pause and take notice.
They're Memorable: People remember impressive numbers better than paragraphs of text about your accomplishments.
They Tell Stories: Growth metrics tell a story of success and momentum. Impact numbers tell stories of change.
Making Your Counters More Powerful
Take your number counters to the next level with these enhancements:
Add Context
Don't just show "1,500" - show "1,500+ Happy Customers" or "1,500 Projects Delivered On Time"
Include Units
Add percentages, currency symbols, or qualifiers like "+" or "k" for thousands
Trigger on Scroll
Make counters animate only when they scroll into view for maximum impact
Use Icon Animation
Animate icons along with numbers for extra visual interest
Add Hover Effects
Show additional details or tooltips when users hover over each stat
Connect to Live Data
Update numbers automatically from your CRM, analytics, or database
Create Urgency
Use counters for limited offers: "Only 47 Spots Left" with a decreasing counter
Embeddable supports integrations to pull live data from Google Sheets, APIs, and other sources.
Best Practices for Number Counter Design
Follow these principles for maximum impact:
Choose Meaningful Numbers
Display stats that actually matter to your audience. Impressive to you isn't always impressive to visitors.
Keep It Simple
3-4 key metrics is better than 10 mediocre ones. Too many numbers dilute the impact.
Use Visual Hierarchy
Make the most important stat larger or more prominent than others.
Add Icons Thoughtfully
Icons should clarify, not confuse. Use recognizable symbols that reinforce each metric.
Ensure Readability
Large, bold numbers with sufficient contrast. Labels should be clear and concise.
Time Animations Right
Not too fast (looks glitchy) and not too slow (loses attention). 1-2 seconds is usually perfect.
Update Regularly
Stale numbers lose credibility. Update your counters as your stats grow.
Creative Number Counter Ideas
Go beyond basic stats with these creative applications:
Countdown Timers
Count down to product launches, events, or sale endings
Progress Indicators
Show funding progress, goal achievements, or completion percentages
Real-Time Stats
Display live visitor counts, active users, or current inventory
Comparison Displays
Show before/after improvements or you vs. competitor metrics
Rolling Odometers
Create vintage odometer-style counters for a unique aesthetic
Achievement Unlocks
Gamify milestones with counters that celebrate reaching goals
Ready to Build Your Number Counter?
That's it! No JavaScript needed, no animation libraries to learn, no design skills required. Just describe what you want and AI builds your custom animated counter in minutes.
Your counter will:
- Match your website's design perfectly
- Animate smoothly and beautifully
- Work on every platform and device
- Update easily when numbers change
- Load fast and perform flawlessly
Ready to get started?
Option 1: Start with a Template Browse free number counter widget templates and customize one to your needs.
Option 2: Build Custom with AI Head to Embeddable and describe your counter - the AI will build it in minutes.
Need More Widget Ideas?
More Tutorials:
- How to Build Custom Widgets for Your Website
- How to Build a Custom Calculator for Your Website
- How to Create Custom Charts for Your Website
Start showcasing your impressive stats with animated number counters now! π―πβ¨