How to Build a Comparison Table for Your Website in 2026

Want to help visitors compare options on your website? Whether it's product features, pricing plans, or service packages, I'll show you how to build custom comparison tables in minutes - no coding required.

Comparison tables present information side-by-side, making decisions easier for your visitors and increasing conversions.

In this guide, I'll walk you through creating custom comparison table widgets using AI. If you're new to building custom widgets, check out our complete guide on how to build custom widgets first.

Why Add Comparison Tables to Your Website?

Comparison table widgets serve powerful purposes:

Simplify Decisions: Side-by-side views reveal differences clearly
Save Time: No hunting through separate pages for information
Build Confidence: Informed decisions feel better
Increase Conversions: Easier comparison = faster decisions
Boost SEO: Comparison content ranks for decision-stage searches

SaaS companies compare pricing plans, e-commerce sites compare products, review sites compare competitors. Comparison tables are essential for decision-stage content.

Building Your Custom Comparison Table with Embeddable AI

Creating a comparison table with Embeddable's AI is incredibly straightforward. No coding, no complex spreadsheet formatting - just describe what you want and the AI builds it.

Step 1: Start with Your Comparison Concept

Before you begin, think about what your table needs to compare:

Items: What products, plans, or options are you comparing?
Criteria: What features or attributes to compare?
Display: Checkmarks, text, numbers, or mixed?
Highlight: Is there a recommended option?

For our example, we're building a SaaS pricing comparison with three plans and feature checkmarks.

Step 2: Describe Your Comparison Table to the AI

Open Embeddable and describe your comparison table in natural language. Here's the exact prompt we'll use:

Build a comparison table comparing our three software plans: Starter, Pro, and Enterprise. Compare features like users, storage, support level, integrations, and analytics. Use checkmarks for included features and X marks for not included. Highlight the "Pro" plan as recommended. Include prices at the top of each column.

That's it! The AI understands what you want and builds the complete comparison table with:

Three-column layout for plans
Feature rows with checkmarks/X marks
"Recommended" badge on Pro plan
Prices prominently displayed
Professional styling

Comparison Table Prompt Example

Step 3: Provide Your Website URL for Design Analysis

Here's where the magic happens. Give Embeddable your website URL, and the AI will:

Analyze your brand colors and apply them to the table
Match your website's fonts and typography
Style the highlighted plan to feel native
Ensure the table integrates seamlessly

The result? A comparison table that looks like it was built by your design team, not a third-party widget.

Comparison Table in Editor

Step 4: Refine Your Comparison Table

Once the AI generates your table, you can refine it through conversation:

"Add tooltips explaining each feature on hover"
"Make the table sticky header for scrolling"
"Add 'Choose Plan' buttons at the bottom of each column"
"Highlight differences between plans with color"
"Add a toggle between monthly and annual pricing"

Each change happens instantly. The preview updates in real-time so you can see exactly how your table will look and work.

You can also use Embeddable's visual editor to make adjustments yourself - change colors, adjust spacing, modify text, or tweak the layout.

Step 5: Test Your Comparison Table

Before embedding, thoroughly test your table:

Verify Content: Ensure all features and prices are correct
Test Interactions: Click buttons, hover tooltips
Check Responsiveness: View on desktop, tablet, and mobile
Validate Highlighting: Ensure recommended plan stands out
Test Links: Verify CTA buttons work correctly

The preview environment shows exactly how your table will appear on your website, so you can catch any issues before going live.

Embedding Your Comparison Table on Any Website

Your custom comparison table works everywhere. Once you're happy with it, you'll get a simple embed code that works on:

WordPress: Paste into any page or post
Shopify: Add to product or pricing pages
Wix / Squarespace: Embed in any section
Custom websites: Add to any HTML page

The process is the same everywhere:

Get Your Embed Code: Click "Publish" and copy the code snippet
Paste Into Your Website: Add where you want the table to appear
Publish Your Page: The comparison table goes live immediately

Your comparison table automatically:

Displays data in aligned columns
Adapts to different screen sizes (mobile, tablet, desktop)
Handles scrolling for mobile gracefully
Works with all major browsers
Updates instantly if you make changes

Types of Comparison Tables You Can Build

The same process works for any comparison:

Pricing Plan Comparisons

Compare subscription tiers with features and prices.

Product Comparisons

Feature-by-feature comparison of product models.

Competitor Comparisons

Your product vs competitors (use fairly!).

Service Package Comparisons

Different service levels or packages.

Specification Comparisons

Technical specs for products.

Start with a Template or Build from Scratch

Not sure where to start? Embeddable offers free comparison table templates and free chart templates you can customize:

Pricing Comparison - SaaS plan comparison table
Product Features - Feature matrix with checkmarks
Competitor Analysis - You vs competitors table
Service Packages - Service tier comparison
Specification Table - Technical spec comparison

Choose a template that's close to what you need, then customize it with AI to match your exact requirements. It's the fastest way to get a professional comparison table on your site.

Why Comparison Tables Drive Decisions

Comparison tables are decision machines for several reasons:

They Reduce Cognitive Load: Side-by-side comparison is easier than remembering details.

They Surface Differences: Key differentiators become immediately obvious.

They Guide Choices: Highlighted recommendations direct visitors to preferred options.

They Build Trust: Transparent comparison shows you're not hiding anything.

They Save Time: Visitors get answers quickly without searching.

Making Your Comparison Table More Powerful

Take your table to the next level with these additions:

Interactive Filters

Let users select which features to compare.

Pricing Toggle

Switch between monthly and annual pricing.

Feature Tooltips

Explain complex features on hover.

CTA Buttons

Add "Choose Plan" or "Buy Now" buttons.

Sticky Headers

Keep column headers visible while scrolling.

Embeddable supports integrations to connect your table with payment systems and analytics.

Best Practices for Comparison Tables

For maximum effectiveness:

Limit Columns: 3-4 options maximum to avoid overwhelm
Prioritize Rows: Most important features at top
Clear Symbols: Use obvious ✓/✗ indicators
Highlight Recommended: Make your preferred option stand out
Mobile-Friendly: Test horizontal scroll or card layout on phones

Ready to Build Your Comparison Table?

That's it! No developers, no spreadsheet wrestling, no design skills needed. Just describe what you want and AI builds your custom comparison table in minutes.

Your comparison table will:

Match your website's design perfectly
Display comparisons clearly and professionally
Work on every platform and device
Help visitors make confident decisions
Update easily when plans or features change

Ready to get started?

Option 1: Start with a Template Browse free comparison table templates and customize to your needs.

Option 2: Build Custom with AI Head to Embeddable and describe your comparison table - the AI will build it in minutes.

Need More Widget Ideas?

More Tutorials:

Start helping visitors decide with custom comparison tables now!