How to Build a Pricing Table for Your Website in 2026

Your pricing page is where decisions happen. Whether you're selling SaaS subscriptions, services, or products, I'll show you how to build a custom pricing table that converts - in minutes, no coding required.

A well-designed pricing table can significantly increase conversions - while a confusing one loses customers.

In this guide, I'll walk you through creating custom pricing table widgets using AI. If you're new to building custom widgets, check out our complete guide on how to build custom widgets first.

Why Pricing Tables Matter

Pricing table widgets serve critical purposes:

Drive Decisions: This is where visitors become customers
Clarify Options: Clear pricing reduces objections
Guide Choices: Help visitors choose the right plan
Build Trust: Transparent pricing builds confidence
Increase Conversions: Good design directly impacts revenue

Studies show pricing page design can impact conversions by 20-30%. Your pricing table is worth getting right.

Building Your Custom Pricing Table with Embeddable AI

Creating a pricing table with Embeddable's AI is incredibly straightforward. No coding, no complex layouts - just describe what you want and the AI builds it.

Step 1: Start with Your Pricing Concept

Before you begin, think about what your pricing table needs:

Plans: How many options? (3-4 is ideal)
Prices: Monthly, annual, or both?
Features: What's included at each level?
Highlight: Which plan to recommend?
CTA: What action should visitors take?

For our example, we're building a three-tier SaaS pricing table with monthly/annual toggle and highlighted middle plan.

Step 2: Describe Your Pricing Table to the AI

Open Embeddable and describe your pricing table in natural language. Here's the exact prompt we'll use:

Build a pricing table with three plans: Starter ($19/month), Professional ($49/month), and Enterprise ($99/month). The Professional plan should be highlighted as "Most Popular" and slightly larger. Include monthly/annual toggle with 20% discount for annual. Show 5-6 features per plan with checkmarks. Add "Start Free Trial" buttons for each plan.

That's it! The AI understands what you want and builds the complete pricing table with:

Three-column pricing layout
Monthly/annual toggle with discount display
"Most Popular" badge and highlighting
Feature lists with checkmarks
CTA buttons for each plan

Pricing Table Prompt Example

Step 3: Provide Your Website URL for Design Analysis

Here's where the magic happens. Give Embeddable your website URL, and the AI will:

Analyze your brand colors and apply them to the pricing cards
Match your website's fonts and typography
Style the highlighted plan to stand out appropriately
Ensure the pricing table integrates seamlessly

The result? A pricing table that looks like it was built by your design team, not a third-party widget.

Pricing Table in Editor

Step 4: Refine Your Pricing Table

Once the AI generates your table, you can refine it through conversation:

"Add a 'Contact Sales' button for Enterprise instead of pricing"
"Show savings amount for annual billing"
"Add tooltip explanations for each feature"
"Include money-back guarantee badge"
"Add FAQ accordion below the pricing table"

Each change happens instantly. The preview updates in real-time so you can see exactly how your pricing table will look and work.

You can also use Embeddable's visual editor to make adjustments yourself - change colors, adjust spacing, modify text, or tweak the layout.

Step 5: Test Your Pricing Table

Before embedding, thoroughly test your pricing table:

Verify Prices: Ensure all amounts are correct
Test Toggle: Verify monthly/annual switching works
Check Buttons: Test all CTA buttons link correctly
Check Responsiveness: View on desktop, tablet, and mobile
Validate Calculations: Confirm savings math is right

The preview environment shows exactly how your pricing table will appear on your website, so you can catch any issues before going live.

Embedding Your Pricing Table on Any Website

Your custom pricing table works everywhere. Once you're happy with it, you'll get a simple embed code that works on:

WordPress: Paste into any page or post
Shopify: Add to pricing or landing pages
Wix / Squarespace: Embed in any section
Custom websites: Add to any HTML page

The process is the same everywhere:

Get Your Embed Code: Click "Publish" and copy the code snippet
Paste Into Your Website: Add where you want the pricing to appear
Publish Your Page: The pricing table goes live immediately

Your pricing table automatically:

Handles billing toggle logic
Adapts to different screen sizes (mobile, tablet, desktop)
Loads fast without slowing down your page
Works with all major browsers
Updates instantly if you change pricing

Types of Pricing Tables You Can Build

The same process works for any pricing display:

SaaS Subscription Pricing

Tiered plans with feature comparisons.

Service Pricing

Hourly, project-based, or retainer packages.

Product Pricing

Product tiers or bundles with options.

Event/Course Pricing

Ticket types or course packages.

Membership Pricing

Community or membership levels.

Start with a Template or Build from Scratch

Not sure where to start? Embeddable offers free comparison table templates you can customize for pricing tables:

Three-Tier Pricing - Classic SaaS pricing table
Feature Comparison Pricing - Detailed feature matrix
Toggle Pricing - Monthly/annual switch
Contact Sales Pricing - Enterprise-focused layout
Simple Pricing Cards - Minimal pricing display

Choose a template that's close to what you need, then customize it with AI to match your exact requirements. It's the fastest way to get a professional pricing table on your site.

Why Pricing Table Design Matters

Pricing tables are conversion machines for several reasons:

They're Decision Points: This is where "interested" becomes "customer."

They Frame Value: How you present pricing affects perceived value.

They Guide Choices: Strategic highlighting directs visitors to optimal plans.

They Reduce Friction: Clear pricing removes uncertainty that blocks purchases.

They Build Trust: Transparent, professional pricing builds confidence.

Making Your Pricing Table More Powerful

Take your pricing to the next level with these additions:

Social Proof

Add "10,000+ customers" or customer logos near pricing.

Money-Back Guarantee

Display guarantee badge to reduce risk.

Feature Tooltips

Explain what each feature means on hover.

Testimonials

Include brief customer quotes near pricing.

FAQ Section

Answer common pricing questions below the table.

Live Chat

Add chat button for pricing questions.

Embeddable supports integrations to connect pricing with payment systems and analytics.

Pricing Psychology Tips

Maximize conversions with these principles:

Three Options: The "rule of three" helps decisions
Highlight the Middle: Most visitors choose the highlighted option
Show Savings: Display annual savings prominently
Anchor High: Put expensive option first to make others seem reasonable
Clear CTAs: Make button text action-oriented

Ready to Build Your Pricing Table?

That's it! No developers, no complex layouts, no design skills needed. Just describe what you want and AI builds your custom pricing table in minutes.

Your pricing table will:

Match your website's design perfectly
Display pricing clearly and professionally
Work on every platform and device
Convert visitors into customers
Update easily when pricing changes

Ready to get started?

Option 1: Start with a Template Browse free comparison table templates and customize one for your pricing table.

Option 2: Build Custom with AI Head to Embeddable and describe your pricing table - the AI will build it in minutes.

Need More Widget Ideas?

More Tutorials:

Start converting visitors with custom pricing tables now!