How to Build a Custom FAQ Widget for Your Website in 2026

Want to add a FAQ section to your website? Whether it's customer support questions, product information, or service details, I'll show you how to build a custom FAQ widget in minutes - no coding required.

FAQ widgets reduce support tickets, build trust, and help visitors find answers instantly.

In this guide, I'll walk you through creating custom FAQ widgets using AI. If you're new to building custom widgets, check out our complete guide on how to build custom widgets first.

Why Add FAQ Widgets to Your Website?

FAQ widgets serve powerful purposes:

Reduce Support Load: Answer common questions before visitors contact you
Build Trust: Show you understand customer concerns
Improve SEO: FAQ content ranks for question-based searches
Increase Conversions: Remove buying objections
Save Time: Stop answering the same questions repeatedly

E-commerce sites use product FAQs, SaaS companies answer billing questions, service businesses explain processes. FAQs are essential for customer self-service.

Building Your Custom FAQ with Embeddable AI

Creating a FAQ widget with Embeddable's AI is incredibly straightforward. No coding, no complex accordion libraries - just describe what you want and the AI builds it.

Step 1: Start with Your FAQ Concept

Before you begin, think about what your FAQ needs:

Questions: What are visitors asking most?
Organization: Categories or single list?
Interaction: Click to expand? Search?
Styling: Accordion, cards, or inline?
Extras: Contact link if answer not found?

For our example, we're building a searchable FAQ accordion with categories.

Step 2: Describe Your FAQ to the AI

Open Embeddable and describe your FAQ in natural language. Here's the exact prompt we'll use:

Build an FAQ accordion widget with 8 questions about our SaaS pricing and features. Include smooth expand/collapse animations, a search bar to filter questions, and organize into two categories: "Pricing" and "Features". Style it with a clean, modern look.

That's it! The AI understands what you want and builds the complete FAQ with:

Expandable accordion questions
Smooth animations
Search functionality
Category organization
Professional styling

FAQ Widget Prompt Example

Step 3: Provide Your Website URL for Design Analysis

Here's where the magic happens. Give Embeddable your website URL, and the AI will:

Analyze your brand colors and apply them to the FAQ
Match your website's fonts and typography
Style the accordion to feel native to your site
Ensure the FAQ integrates seamlessly

The result? A FAQ widget that looks like it was built by your design team, not a third-party widget.

FAQ Widget in Editor

Step 4: Refine Your FAQ

Once the AI generates your FAQ, you can refine it through conversation:

"Add a 'Was this helpful?' feedback button to each answer"
"Include a 'Still have questions? Contact us' link at the bottom"
"Make the search bar more prominent"
"Add icons next to each category"
"Expand the first question by default"

Each change happens instantly. The preview updates in real-time so you can see exactly how your FAQ will look and work.

You can also use Embeddable's visual editor to make adjustments yourself - change colors, adjust spacing, modify text, or tweak the layout.

Step 5: Test Your FAQ

Before embedding, thoroughly test your FAQ:

Test Expand/Collapse: Click through all questions
Test Search: Filter questions with search bar
Check Categories: Verify organization is correct
Verify Links: Test any links in answers
Check Responsiveness: View on desktop, tablet, and mobile

The preview environment shows exactly how your FAQ will appear on your website, so you can catch any issues before going live.

Embedding Your FAQ on Any Website

Your custom FAQ works everywhere. Once you're happy with it, you'll get a simple embed code that works on:

WordPress: Paste into any page or post
Shopify: Add to product or help pages
Wix / Squarespace: Embed in any section
Custom websites: Add to any HTML page

The process is the same everywhere:

Get Your Embed Code: Click "Publish" and copy the code snippet
Paste Into Your Website: Add where you want the FAQ to appear
Publish Your Page: The FAQ goes live immediately

Your FAQ automatically:

Expands and collapses smoothly
Filters with search functionality
Adapts to different screen sizes (mobile, tablet, desktop)
Loads fast without slowing down your page
Updates instantly if you add questions

Types of FAQ Widgets You Can Build

The same process works for any FAQ style:

Accordion FAQ

Classic expand/collapse questions. Clean and compact.

Searchable FAQ

Search bar filters questions as you type.

Categorized FAQ

Questions organized by topic tabs.

Card FAQ

Questions displayed as clickable cards.

Inline FAQ

Questions expanded inline within content.

Start with a Template or Build from Scratch

Not sure where to start? Embeddable offers free FAQ templates you can customize:

Simple Accordion - Classic expand/collapse FAQ
Searchable FAQ - With instant search filtering
Tabbed FAQ - Category-organized questions
Card FAQ - Grid layout for visual browsing
Floating Help - Persistent FAQ button

Choose a template that's close to what you need, then customize it with AI to match your exact requirements. It's the fastest way to get a professional FAQ on your site.

Why FAQs Reduce Support Costs

FAQ widgets are support machines for several reasons:

They're Self-Service: Visitors find answers without contacting you.

They're Available 24/7: Help is always accessible.

They Reduce Tickets: Common questions answered automatically.

They Build Confidence: Transparent information builds trust.

They Improve SEO: Questions match search queries.

Making Your FAQ More Powerful

Take your FAQ to the next level with these additions:

Feedback Buttons

"Was this helpful?" to identify which answers need improvement.

Analytics

Track which questions are clicked most.

Contact Fallback

"Still need help?" link to contact form.

Rich Answers

Include images, videos, or links in answers.

Embeddable supports integrations with help desk software, analytics, and CRM systems.

Best Practices for FAQ Widgets

For maximum effectiveness:

Keep Answers Concise: Get to the point quickly
Use Customer Language: Write questions as visitors ask them
Front-Load Popular Questions: Most-asked questions first
Update Regularly: Keep answers current
Make Contact Easy: Always provide a way to get human help

Ready to Build Your FAQ Widget?

That's it! No developers, no accordion libraries, no design skills needed. Just describe what you want and AI builds your custom FAQ in minutes.

Your FAQ widget will:

Match your website's design perfectly
Help visitors find answers instantly
Work on every platform and device
Reduce support tickets
Update easily when you add questions

Ready to get started?

Option 1: Start with a Template Browse free FAQ templates and customize one to your needs.

Option 2: Build Custom with AI Head to Embeddable and describe your FAQ - the AI will build it in minutes.

Need More Widget Ideas?

More Tutorials:

Start helping visitors help themselves with custom FAQs now!