Best Free Scratch Card Widgets for Your Website in 2026
Few things capture attention the way a scratch card online experience does. There is something deeply satisfying about revealing a hidden prize, discount, or message by "scratching" a surface, even when it happens on a screen. That satisfaction translates directly into marketing results. Studies on gamification in marketing consistently show that interactive elements like scratch cards dramatically outperform static banners and passive forms when it comes to engagement, time on page, and conversion rates.
In 2026, scratch card widgets have become a serious tool in the web marketer's toolkit. They show up in e-commerce discount campaigns, lead generation flows, email list building, loyalty programs, and seasonal promotions. A well-designed scratch card online can increase email opt-in rates, reduce bounce rates, and give visitors a memorable reason to return.
The challenge is finding the right tool to build one, especially when you want to do it without spending a fortune or writing code. This post covers the best free scratch card widget builders available today, evaluating each on customization, ease of use, integration capabilities, and the depth of the free plan.
What Makes a Great Free Scratch Card Widget?
Before diving into the tools, it helps to know what separates a solid scratch card builder from a frustrating one. Here are the criteria used to evaluate each platform in this roundup.
Customization depth. A scratch card that looks generic or mismatched with your brand undercuts the experience. The best tools let you control colors, reveal images, prizes, fonts, and card dimensions without touching code.
Ease of embedding. The card needs to go where your audience is. That means clean embed codes that work on platforms like WordPress, Shopify, Webflow, Squarespace, Framer, and others without requiring developer help.
Free plan generosity. Many tools offer a "free" tier that barely functions without an upgrade. Truly useful free plans include meaningful customization, reasonable impression or response limits, and at least basic analytics.
Integration support. A scratch card is most valuable when it connects to something. Email service providers, CRM platforms, Google Analytics, and lead capture tools transform a fun widget into a real marketing asset.
Mobile responsiveness. A significant portion of web traffic is mobile. Scratch cards built for desktop only miss a large slice of potential engagement. The best tools work seamlessly on touch screens.
Prize logic and conditions. The ability to set win probabilities, define multiple prize types, and configure what happens after a card is revealed separates serious gamification tools from novelty builders.
With those criteria in mind, here are the top platforms for building a scratch card online in 2026.
1. Embeddable -- Best Free Scratch Card Widget Builder Overall
Embeddable is a no-code widget builder designed specifically for creating interactive, embeddable components that work on virtually any website. It stands out from general-purpose form builders and page builders because its entire design philosophy is built around embeddability and interactivity. The free scratch card widgets available through Embeddable are polished, fully customizable, and genuinely useful out of the box.
The scratch card builder lets you configure the card surface, the reveal layer, prize text, images, and the post-reveal experience, all through a clean visual editor. You can set different prizes with different win probabilities, making it easy to run promotions where a defined percentage of visitors win a specific discount code and others receive a consolation offer or an invitation to try again.
What makes Embeddable particularly strong for scratch card campaigns is the way it handles lead capture. You can gate the scratch card behind an email input, meaning visitors enter their address before revealing their prize. This integrates directly with popular email platforms through Embeddable's integrations, including Mailchimp, HubSpot, Klaviyo, and others. Every scratch card interaction becomes an opportunity to grow your list.
The embed code works across a wide range of platforms. Whether you are running your site on WordPress, Shopify, Webflow, Squarespace, or Framer, you paste a snippet and the widget renders correctly. Mobile responsiveness is built in, so the scratch effect works on touchscreens without any extra configuration.
Embeddable's features page shows just how far the platform extends beyond the scratch card itself. You can combine widgets, build multi-step flows, use built-in analytics, and even connect to Google Analytics, Mixpanel, or Segment for deeper tracking.
The free plan is genuinely functional. It includes access to the scratch card template, customization tools, and embedding. For small businesses, content creators, and agencies testing out gamification for the first time, the free tier covers a lot of ground before any upgrade becomes necessary.
Key Features:
- Fully visual no-code scratch card builder
- Configurable prize logic and win probabilities
- Email capture gating before or after reveal
- Direct integrations with Mailchimp, HubSpot, Klaviyo, and more
- Works on WordPress, Shopify, Webflow, Squarespace, Framer, and many others
- Mobile-responsive scratch interaction
- Built-in analytics and third-party tracking support
- Stripe integration for paid campaigns or gated prizes
Pricing: Free plan available with meaningful features. Paid plans unlock higher usage limits, advanced integrations, and additional customization.
Verdict: Embeddable is the best choice for building a scratch card online without writing code. It combines design flexibility, serious integration support, and a free plan that actually lets you ship a real campaign. Start with the free scratch card widget and you will have something live on your site in under an hour.
2. Common Ninja -- Solid Library With Scratch Card Support
Common Ninja is a widget platform with a large library of embeddable components, and scratch cards are part of that library. The platform takes a similar approach to Embeddable in that it provides ready-made widget types you can configure and embed without code.
The scratch card online builder in Common Ninja includes options for setting prize text, customizing the card appearance, and controlling the reveal animation. The interface is reasonably intuitive, and the embed code works across most major website builders and CMS platforms.
Common Ninja's strength is its breadth. If you need scratch cards alongside other widgets like review displays, sliders, or social proof tools, you can manage them all from one account. The platform integrates with common CRM and analytics tools, and it includes built-in analytics for tracking interactions.
The free plan makes widgets available but applies restrictions on premium features. If you cancel or stay on the free tier, your widgets continue to display but without advanced customization or branding removal. For teams that want to test scratch card online campaigns before committing to a paid subscription, the free plan provides a reasonable starting point.
Key Features:
- Dedicated scratch card widget in a broad library
- Visual customization editor
- Embed code for most major platforms
- Built-in analytics
- CRM and integration support
- No-code editor
Pricing: Free plan available. Premium features require a paid subscription.
Verdict: Common Ninja is a good second choice, particularly if you are already using their platform for other widgets. For scratch card campaigns specifically, Embeddable's deeper prize logic and lead capture integration make it the stronger option.
3. Involve.me -- Interactive Funnel Builder With Scratch Card Elements
Involve.me is a funnel and interactive content builder that includes gamification elements, including scratch card online experiences, as part of its broader toolkit. The platform is built around the idea of multi-step interactive funnels, so scratch cards in Involve.me tend to work best when embedded inside a larger lead generation or quiz flow rather than as standalone widgets.
The AI-powered funnel generator is one of Involve.me's headline features. You can describe the kind of campaign you want and the tool will suggest a funnel structure, including interactive elements like scratch cards, quizzes, and calculators. This is useful for teams that want to move quickly without starting from a blank canvas.
Customization is solid. You can match the scratch card to your brand colors and fonts, set different prize outcomes, and connect the reveal to an email capture step. A/B testing and path personalization are available on higher tiers, which makes Involve.me interesting for teams running sophisticated campaigns.
The free plan exists but is limited. It covers basic funnel building with restricted responses per month and limited access to gamification elements. Teams wanting to run a full scratch card online campaign with meaningful traffic will likely hit the free plan ceiling quickly. Paid plans start at $29 per month.
Key Features:
- Scratch card elements within multi-step funnels
- AI funnel and form generator
- A/B testing on higher tiers
- Lead scoring and segmentation
- Email trigger integrations
- Brand customization
Pricing: Free plan available. Paid plans from $29/month to $129/month. Enterprise from $399/month.
Verdict: Involve.me is worth considering if you want to build a scratch card online as part of a more complex funnel with branching paths and lead scoring. If you just need a clean, embeddable scratch card widget without funnel complexity, Embeddable or Common Ninja will serve you better.
4. Outgrow -- Interactive Content Platform With Gamification Options
Outgrow is an interactive content platform designed for lead generation and engagement, offering calculators, quizzes, assessments, and gamification tools including scratch card online experiences. The platform markets itself on real-time analytics and conversion optimization, and it has a strong track record with B2B and e-commerce marketing teams.
The scratch card builder in Outgrow is part of its gamification suite. You can configure prizes, brand the card, and connect leads to your CRM or email marketing platform. Outgrow's analytics tools let you track conversion rates, drop-off points, and prize redemption, which is useful for teams that want to iterate on their campaigns based on data.
The platform is not the easiest to navigate for beginners. The feature set is broad and some of the interface choices reflect that complexity. Teams that are comfortable with marketing technology will find Outgrow rewarding. Those looking for a quick, simple scratch card online setup may find it takes longer than expected to get something live.
Outgrow offers a free trial rather than a permanent free plan. After the trial, paid plans start at $22 per month for a basic tier and go up to $115 per month for the business plan. A custom enterprise tier is also available at $720 per month and above.
Key Features:
- Gamification tools including scratch cards
- Real-time analytics and conversion tracking
- CRM and email marketing integrations
- Lead acquisition and scoring tools
- Multiple interactive content types
Pricing: Free trial available. Paid plans from $22/month to $115/month. Enterprise from $720/month.
Verdict: Outgrow is a capable platform for teams with a serious interactive content strategy and the budget to match. For straightforward free scratch card campaigns, the pricing and complexity put it behind Embeddable and Common Ninja.
5. Jotform -- Form Builder With Scratch Card Template Support
Jotform is primarily known as a form builder, but its app and template ecosystem has expanded to include more interactive content types, including elements that can approximate a scratch card online experience. Using Jotform's drag-and-drop builder and template library, you can construct a reveal-style experience that captures leads and displays prizes.
The platform's strengths are its template depth and integration ecosystem. Jotform connects to hundreds of third-party tools, and the form builder itself is mature and reliable. Embedding a Jotform widget onto most website platforms is straightforward, and the QR code form option is useful for physical promotion tie-ins.
The scratch card experience in Jotform is less native than what you get from dedicated gamification tools. You are typically working with form templates that simulate a scratch card rather than a tool purpose-built for the interaction. The visual effect is less polished compared to Embeddable's scratch card widget, and the prize logic configuration is more manual.
The free plan is meaningful for standard form use, covering basic submissions and a reasonable number of form views. For scratch card campaigns specifically, the experience is functional but not as refined as purpose-built tools.
Key Features:
- Drag-and-drop form and app builder
- Large template library including reveal-style templates
- Extensive third-party integrations
- File upload, autoresponder, and notification email support
- Embed codes for most platforms
- QR code form support
Pricing: Free plan available. Paid plans at varying monthly rates based on submission and feature tiers.
Verdict: Jotform works well for teams already embedded in its ecosystem who want to approximate a scratch card online experience without switching tools. For a dedicated, visually polished scratch card widget, purpose-built options like Embeddable offer a more satisfying result.
6. Wix -- Website Builder With Scratch Card App Integrations
Wix is a full website builder rather than a widget platform, but it appears in this comparison because many businesses use Wix as their primary site and want scratch card functionality without leaving the platform. Through the Wix App Market, you can add third-party gamification apps that include scratch card online experiences to your Wix site.
The experience depends heavily on which third-party app you choose from the marketplace. Some are polished and well-supported. Others are limited and infrequently updated. The Wix editor makes it relatively easy to embed apps and place them on specific pages, but the scratch card itself is only as good as the app you select.
One important limitation: if you are using Wix as your website builder but want to embed a scratch card on a non-Wix site, this approach does not apply. Wix apps generally only work within the Wix ecosystem. For teams running sites on other platforms, tools like Embeddable are a better fit because the embed code works anywhere.
The Wix platform itself has a free plan, but most third-party gamification apps in the App Market charge their own fees. Getting a fully functional free scratch card online experience through Wix usually means navigating both the Wix pricing tier and the app's own pricing.
Key Features:
- App Market with gamification and scratch card apps
- Drag-and-drop site builder
- Good for teams already on Wix
- Mobile-responsive output
Pricing: Wix free plan available. App Market apps have their own separate pricing.
Verdict: Wix is a reasonable option for existing Wix users who want to add a scratch card to their site through the App Market. For everyone else, a dedicated scratch card online builder like Embeddable gives you more control, better integration options, and cross-platform compatibility.
Quick Comparison Table
| Tool | Free Plan | Scratch Card Focus | Lead Capture | Embed Anywhere | Mobile Ready | Starting Paid Price |
|---|---|---|---|---|---|---|
| Embeddable | Yes, generous | Native, purpose-built | Yes, gated email | Yes, all platforms | Yes | See pricing page |
| Common Ninja | Yes, limited | Dedicated widget | Partial | Yes | Yes | Paid upgrade |
| Involve.me | Yes, restricted | Within funnels | Yes | Yes | Yes | $29/month |
| Outgrow | Trial only | Gamification suite | Yes | Yes | Yes | $22/month |
| Jotform | Yes | Simulated via forms | Yes | Yes | Yes | Paid tier |
| Wix | Yes (platform) | Via App Market | Varies | Wix sites only | Yes | Varies |
Which Should You Choose?
The right tool depends on what you are trying to accomplish and where your site lives.
Choose Embeddable if you want the best free scratch card online experience available in 2026. It is purpose-built for interactive embeddable widgets, works on any platform, includes real lead capture integrations, and gives you genuine prize logic control. Whether you are running an e-commerce discount campaign, a holiday promotion, or a lead generation flow, Embeddable handles it cleanly. The free scratch card widget gets you started immediately, and the platform scales as your campaigns grow. If you want to explore more about building interactive widgets without code, the how-to guide on building custom widgets is a useful starting point.
Choose Common Ninja if you are already using that platform for other widgets and want to consolidate your toolset. The scratch card widget is solid, and having everything under one account simplifies management.
Choose Involve.me if your scratch card is one step inside a more complex funnel. If you need branching paths, lead scoring, and A/B testing around the scratch card interaction, Involve.me's funnel infrastructure makes more sense than a standalone widget tool.
Choose Outgrow if you have a serious interactive content budget and want deep analytics on campaign performance. The platform rewards investment but is overkill for simple scratch card promotions.
Choose Jotform if you are already a Jotform customer and want to approximate a scratch card experience without adopting a new tool. Just know that the result will be less visually polished than a dedicated scratch card builder.
Choose Wix only if you are building your site on Wix and want to keep everything within that ecosystem. Otherwise, the platform lock-in and app dependency make it a less flexible option.
Conclusion
Scratch cards are one of the most effective and underused tools in the web marketing toolkit. A well-executed scratch card online experience captures attention, rewards participation, and creates a moment of genuine excitement that most other interactive elements cannot match. The combination of gamification and lead capture makes scratch cards especially powerful for e-commerce promotions, seasonal campaigns, and any situation where you want to turn passive visitors into active participants.
Of all the tools covered here, Embeddable offers the most complete and genuinely free path to building a scratch card online that works. The visual editor is intuitive, the embed code is universal, the lead capture integrations are real, and the prize logic gives you actual control over your campaign mechanics.
Ready to get started? Explore the free scratch card widgets on Embeddable and build your first campaign today. No code required, no credit card needed to start.
If you found this guide useful, you might also want to explore related resources on Embeddable. The post on best popup builders covers tools that pair well with scratch card campaigns for maximum conversion. The guide on how to build a custom popup for your website walks through building reveal-style interactions step by step. For teams focused on lead generation, the lead generation widgets use case page shows how scratch cards fit into a broader acquisition strategy. And if you want to understand the broader landscape of interactive content, the embeddable widgets overview gives a thorough breakdown of what is possible without writing a single line of code.