How to Build a Custom Quiz Widget for Your Website

Want to boost engagement, generate leads, or recommend products through interactive quizzes? Whether it's personality tests, trivia challenges, or product finders, I'll show you how to create custom quiz widgets in minutes - no coding required.

Quizzes are one of the most engaging content formats on the web. They drive shares, increase time on site, capture emails, and can even boost sales when used for product recommendations.

In this guide, I'll walk you through creating custom quiz widgets using AI, focusing on building a personality quiz with result pages and social sharing. If you're new to custom widgets, start with our complete guide on how to build custom widgets first.

Why Add Quiz Widgets to Your Website?

Quiz widgets serve powerful purposes:

High Engagement: Interactive content keeps visitors on your site longer
Lead Generation: Collect emails by gating quiz results
Social Sharing: Quizzes get shared 1900% more than other content
Product Discovery: Guide customers to the right products
Education: Test knowledge and reinforce learning
Data Collection: Learn about your audience through their answers

BuzzFeed pioneered viral quizzes, e-commerce sites use them for product recommendations, educational sites for assessments, and B2B companies for lead qualification.

Building Your Custom Quiz with Embeddable AI

Creating quizzes with Embeddable's AI is incredibly simple. No complex quiz builders, no scoring logic to code - just describe what you want.

Step 1: Start with Your Quiz Concept

Before you begin, think about what your quiz should accomplish:

Quiz Type: Personality, knowledge test, assessment, or product finder?
Questions: How many questions and what format (multiple choice, true/false)?
Scoring: Personality-based outcomes or point-based results?
Results: What outcomes or recommendations will users receive?
Lead Capture: Email required before results, after, or optional?

For our example, we're building a personality quiz with 6 multiple-choice questions, 4 possible results, and email capture before showing results.

Step 2: Describe Your Quiz to the AI

Open Embeddable and describe your quiz in natural language. Here's the exact prompt we'll use:

Create a personality quiz with 6 multiple-choice questions, each with 4 answer options. Include progress bar, email capture before results, and 4 different result pages with descriptions and social share buttons. Make it mobile-responsive with engaging animations

The AI understands what you want and builds a complete quiz widget with:

6 multiple-choice questions with 4 options each
Progress bar showing completion
Email capture form before results
4 unique result pages with custom content
Social sharing buttons (Facebook, Twitter, LinkedIn)
Smooth animations and transitions

Custom Quiz Prompt Example

Step 3: Provide Your Website URL for Design Analysis

This is where the magic happens. Give Embeddable your website URL, and the AI will:

Match your brand colors to the quiz design
Adapt typography for questions and answers
Style buttons and answer cards to feel native
Ensure the quiz integrates seamlessly

The result? A quiz that looks like it was custom-designed for your brand, not a generic quiz template.

Quiz Widget in Editor

Step 4: Refine Your Quiz

Once the AI generates your quiz, refine it through conversation:

"Add images to each answer option for visual appeal"
"Change to point-based scoring instead of personality types"
"Add a 'retake quiz' button on result pages"
"Include a countdown timer of 30 seconds per question"
"Add result badges users can download and share"
"Make answers display as cards with hover effects"

Each change happens instantly. Watch your quiz update in real-time as you perfect every detail.

You can also use Embeddable's visual editor to adjust colors, spacing, and styling yourself.

Step 5: Test Your Quiz Flow

Before embedding, test your quiz thoroughly:

Test Questions: Verify all questions display correctly
Try Answers: Click through each answer option
Check Scoring: Ensure logic correctly determines results
Test Email: Verify email capture and validation work
Check Results: Confirm all result pages display properly
Test Sharing: Try social share buttons on result pages
Test Mobile: Verify responsive design and touch interactions

The preview environment shows exactly how your quiz will behave on your website, so you can fine-tune before going live.

Embedding Your Quiz on Any Website

Your custom quiz works everywhere. Once you're satisfied, you'll get a simple embed code that works on:

WordPress: Add to blog posts, pages, or sidebar
Shopify: Display on product pages or landing pages
Wix / Squarespace: Embed in any section
Custom websites: Add to any HTML page

The process is the same everywhere:

Get Your Embed Code: Click "Publish" and copy the code snippet
Paste Into Your Website: Add where you want the quiz to appear
Publish Your Page: The quiz goes live with full interactivity

Your quiz automatically:

Tracks user progress and prevents accidental resets
Validates email addresses before showing results
Calculates scores and displays correct outcomes
Scales perfectly on all screen sizes
Loads fast with smooth animations
Saves completed quiz data to your dashboard

Types of Quizzes You Can Build

The same AI-powered process works for any quiz style:

Personality Quizzes

"What type of [X] are you?" assessments
Character matching (Disney, Harry Potter, etc.)
Career fit and work style tests
Learning style assessments
Leadership personality profiles

Knowledge Quizzes

Trivia and general knowledge tests
Industry expertise assessments
Educational course tests
Certification practice exams
Pop culture and entertainment quizzes

Product Recommendation Quizzes

Skincare routine finders
Gift idea generators
Product match quizzes
Style and preference assessments
"Which [product] is right for you?" finders

Assessment Quizzes

Skill level evaluations
Readiness assessments
Needs analysis tools
Problem diagnosis quizzes
Qualification surveys

Scored Quizzes

Point-based competition quizzes
Leaderboard challenges
Performance benchmarking
Grade-based assessments
Score sharing and comparison

Outcome Quizzes

Scenario-based decision trees
Recommendation engines
Calculator quizzes (cost, savings, ROI)
Path finder tools
Diagnostic quizzes

Start with a Template or Build from Scratch

Not sure where to start? Embeddable offers free quiz widget templates you can customize:

Personality Quiz - Multiple choice with outcome pages
Trivia Quiz - Scored knowledge test with timer
Product Finder - Recommendation quiz for e-commerce
Assessment Quiz - Educational testing with grades
Poll Quiz - Opinion-based with aggregate results
BuzzFeed-Style Quiz - Viral personality test format

Choose a template close to your vision, then customize it with AI to match your exact needs and brand.

Why Quizzes Boost Engagement

Well-designed quizzes enhance your website performance:

They're Inherently Interactive: Users actively participate instead of passively consuming, creating deeper engagement.

They Satisfy Curiosity: People love learning about themselves and comparing results with others.

They're Highly Shareable: Quiz results are personal and brag-worthy, driving social media shares.

They Provide Value: Whether entertainment, education, or recommendations, quizzes deliver utility.

They Feel Personalized: Results tailored to user answers create a customized experience.

Making Your Quizzes More Powerful

Take your quizzes to the next level with these enhancements:

Lead Scoring

Assign scores to answers to qualify leads based on their responses

Branching Logic

Show different questions based on previous answers for personalized paths

Result Analytics

Track which results are most common and what answers users select

Email Integration

Send result summaries and follow-up sequences to quiz takers

Multimedia Questions

Add images, videos, or GIFs to questions and answers

Time Limits

Add countdown timers to create urgency and competition

Leaderboards

Show top scorers for competitive knowledge quizzes

Embeddable supports integrations to connect quizzes with email services, CRMs, and analytics tools.

Best Practices for Quiz Design

Follow these principles for maximum engagement:

Keep It Short

5-10 questions is ideal - longer quizzes see higher abandonment rates

Use Compelling Titles

Promise value in the quiz title - "Discover Your Perfect Skincare Routine" beats "Skincare Quiz"

Add Visual Elements

Include images, icons, or illustrations to make quizzes more engaging

Write Clear Questions

Avoid ambiguity - every question should be easy to understand

Balance Answer Options

Ensure answer choices are roughly equal in appeal or difficulty

Make Results Valuable

Provide detailed, useful results that justify the time investment

Optimize Load Speed

Ensure quizzes load quickly, especially on mobile devices

Test All Paths

Verify every possible result displays correctly and scoring works

Creative Quiz Ideas

Go beyond basic personality tests with these creative applications:

Calculator Quizzes

ROI calculators, cost savings estimators, or budget planners disguised as quizzes

Diagnostic Quizzes

Health symptom checkers, tech troubleshooters, or problem identifiers

Match-Making Quizzes

Product pairing, service matching, or compatibility assessments

Before/After Quizzes

Pre-test and post-test to show learning progress

Certification Quizzes

Award badges or certificates for quiz completion

Contest Entry Quizzes

Combine quiz performance with contest eligibility

Data Collection Quizzes

Gather customer insights while providing entertainment

Quiz vs. Other Interactive Content

Choose the right format for your goal:

Use Quizzes When:

Engagement and time on site are primary goals
You want highly shareable content
Lead generation is a priority
Product recommendations would help conversions

Use Surveys When:

Gathering serious feedback is the goal
You need detailed written responses
Research and data collection are priorities
Demographics and segmentation are important

Use Calculators When:

Users need specific numerical results
ROI or savings calculations drive decisions
Technical accuracy is more important than fun
B2B audiences prefer utility over entertainment

Ready to Build Your Quiz?

That's it! No JavaScript needed, no quiz builder platforms to learn, no design skills required. Just describe what you want and AI builds your custom quiz in minutes.

Your quiz will:

Match your website's design perfectly
Calculate scores and show results correctly
Work on every platform and device
Capture leads and boost engagement
Load fast and perform flawlessly
Update easily when you change questions

Ready to get started?

Option 1: Start with a Template Browse free quiz widget templates and customize one to your needs.

Option 2: Build Custom with AI Head to Embeddable and describe your quiz - the AI will build it in minutes.

Need More Widget Ideas?

More Tutorials:

Start engaging your visitors with custom quizzes now!