How to Build a Custom TripAdvisor Reviews Widget for Your Website in 2026
2/3/2026
Want to show your TripAdvisor Reviews on your website? Whether you run a hotel, restaurant, tour company, or attraction, displaying TripAdvisor reviews builds credibility and drives direct bookings. I'll show you how to build a custom TripAdvisor Reviews widget in minutes - no coding required.
Want to skip ahead? Browse our free TripAdvisor Reviews widget templates and customize one instantly - no need to start from scratch.
TripAdvisor is the world's largest travel platform with over 1 billion reviews. Having those reviews visible on your own website helps visitors make confident booking decisions without leaving your site.
In this guide, I'll walk you through creating custom TripAdvisor Reviews widgets using AI. If you're new to building custom widgets, check out our complete guide on how to build custom widgets first.
Why Display TripAdvisor Reviews on Your Website?
Embedding TripAdvisor Reviews on your site is essential for hospitality businesses:
- Drive Direct Bookings: Visitors who see great reviews book directly instead of through OTAs
- Build Traveler Confidence: Real guest experiences remove uncertainty about your property
- Reduce OTA Dependency: Show the same social proof that TripAdvisor provides, on your own site
- Improve SEO: Review content adds keyword-rich, location-specific text to your pages
- Showcase Trip Types: Highlight family trips, business stays, couple getaways, and solo travel
Hotels display guest reviews, restaurants show diner feedback, tour operators highlight traveler experiences. TripAdvisor reviews carry weight in the travel industry like no other platform.
Building Your Custom TripAdvisor Reviews Widget with Embeddable AI
Creating a TripAdvisor Reviews widget with Embeddable's AI is straightforward. No coding, no complex TripAdvisor API setup - just describe what you want and the AI builds it.
Step 1: Plan Your Reviews Display
Before you begin, think about how you want to show your TripAdvisor reviews:
- Layout: Carousel slider, review grid, or compact badge?
- Information: Bubble ratings, traveler photos, trip type, visit date?
- Filtering: Show only 4-5 bubble reviews? Filter by trip type?
- Styling: Match your brand? TripAdvisor green theme?
- Placement: Booking page, homepage, or dedicated reviews section?
For our example, we're building a TripAdvisor Reviews grid with bubble ratings and trip type badges.
Step 2: Describe Your Reviews Widget to the AI
Open Embeddable and describe your TripAdvisor Reviews widget in natural language. Here's the exact prompt we'll use:
Build a TripAdvisor Reviews grid widget that displays guest reviews with bubble ratings, traveler names, trip types (family, couples, business), visit dates, and review text. Show the overall rating and total review count at the top. Include filtering by trip type. Style it with a clean hospitality-focused design.
That's it! The AI builds the complete widget with:
- Review card grid layout
- TripAdvisor-style bubble ratings
- Trip type badges
- Visit date display
- Overall rating summary
- Trip type filtering
Step 3: Connect Your TripAdvisor Reviews Source
After the AI builds your widget, a Reviews panel appears in the CMS editor. This is where you connect your actual TripAdvisor reviews:
- Open the Reviews panel in the Content tab of the editor
- Click "Add Source" and select TripAdvisor as the source
- Enter your TripAdvisor URL path - this is the part of your TripAdvisor listing URL after
tripadvisor.com(e.g.,/Hotel_Review-g60763-d99762-Reviews-...) - Click Save - Embeddable will automatically sync your reviews
Your real TripAdvisor reviews will populate the widget instantly. Live reviews pulled directly from TripAdvisor, including trip types, visit dates, and bubble ratings.
How to find your TripAdvisor URL path:
Go to your business listing on TripAdvisor and copy the URL path after tripadvisor.com. It typically starts with /Hotel_Review-, /Restaurant_Review-, or /Attraction_Review-.
Step 4: Provide Your Website URL for Design Analysis
Give Embeddable your website URL, and the AI will:
- Analyze your brand colors and apply them to the reviews widget
- Match your website's fonts and typography
- Style the review cards to feel native to your site
- Ensure the widget integrates seamlessly with your booking flow
The result? A TripAdvisor Reviews widget that looks like it was designed specifically for your website.
Step 5: Refine Your Widget
Once the AI generates your widget, you can refine it through conversation:
- "Only show reviews with 4 bubbles or higher"
- "Add a 'Write a Review' button linking to TripAdvisor"
- "Group reviews by trip type with tabs"
- "Show the TripAdvisor Traveler Ranking"
- "Highlight reviews that mention specific amenities"
Each change happens instantly. The preview updates in real-time.
You can also use Embeddable's visual editor to make adjustments yourself - change colors, adjust card sizes, modify spacing, or tweak the layout.
Step 6: Test Your Widget
Before embedding, thoroughly test your reviews widget:
- Test Filtering: Click through trip type filters
- Check Ratings: Verify bubble ratings display correctly
- Verify Dates: Ensure visit dates are showing
- Check Trip Types: Confirm family, couples, business badges
- Test Responsiveness: View on desktop, tablet, and mobile
The preview environment shows exactly how your widget will appear on your website.
Embedding Your TripAdvisor Reviews on Any Website
Your custom TripAdvisor Reviews widget works everywhere. Once you're happy with it, you'll get a simple embed code that works on:
- WordPress: Paste into any page or post
- Shopify: Add to your hospitality-focused store
- Wix / Squarespace: Embed in any section
- Hotel websites: Add near booking buttons
- Custom websites: Add to any HTML page
The process is the same everywhere:
- Get Your Embed Code: Click "Publish" and copy the code snippet
- Paste Into Your Website: Add where you want the reviews to appear
- Publish Your Page: The reviews go live immediately
Your TripAdvisor Reviews widget automatically:
- Syncs reviews when you trigger a refresh
- Displays bubble ratings, trip types, and visit dates
- Adapts to different screen sizes (mobile, tablet, desktop)
- Loads fast without slowing down your page
- Matches your website's design
Types of TripAdvisor Reviews Widgets You Can Build
The same process works for any display style:
Reviews Carousel
Auto-scrolling slider perfect for hotel homepages and booking pages.
Reviews Grid
Card layout showing multiple reviews at once. Great for dedicated reviews pages.
Trust Box
Compact summary with your TripAdvisor rating, ranking, and review count. Ideal for headers and sidebars.
Reviews Badge
Small inline or floating badge with your TripAdvisor rating. Perfect near booking buttons and in footers.
Reviews by Trip Type
Tabbed display grouping reviews by family, couples, business, and solo travelers.
Start with a Template or Build from Scratch
Not sure where to start? Embeddable offers free TripAdvisor Reviews templates you can customize:
- Reviews Carousel - Auto-scrolling with bubble ratings
- Reviews Grid - Card grid with trip type badges
- Trust Box - Compact TripAdvisor rating summary
- Reviews Badge - Minimal inline rating display
Choose a template that's close to what you need, then customize it with AI to match your exact requirements.
Why TripAdvisor Reviews Drive Direct Bookings
TripAdvisor Reviews on your website are powerful for hospitality:
They Reduce OTA Commissions: When guests see great reviews on your site, they book directly instead of through Booking.com or Expedia.
They Build Traveler Confidence: 81% of travelers always read reviews before booking.
They Showcase Real Experiences: Trip type details help travelers see relevant feedback.
They're Industry Standard: In hospitality, TripAdvisor is the gold standard for reviews.
They Improve Search Rankings: Review content with location keywords helps local SEO.
Making Your TripAdvisor Widget More Effective
Take your reviews widget to the next level:
Filter by Trip Type
Let visitors see reviews from travelers similar to them - families, couples, or business travelers.
Highlight Recent Stays
Prioritize recent reviews to show your property is consistently excellent.
Add Booking CTA
Place a "Book Now" button alongside reviews to capture visitors when they're most convinced.
Show Response
Display your management responses to show you value guest feedback.
Seasonal Filtering
Highlight reviews from relevant seasons (summer pool reviews, winter ski reviews).
Best Practices for TripAdvisor Reviews Widgets
For maximum impact:
- Place Near Booking Buttons: Reviews next to CTAs increase conversion
- Show Trip Type Diversity: A mix of traveler types appeals to broader audiences
- Include Visit Dates: Recent reviews carry more weight than old ones
- Don't Hide Negative Reviews: A few lower ratings make the positive ones more credible
- Match Your Brand: The widget should feel native to your website design
- Keep Reviews Fresh: Regular syncs ensure visitors see the latest feedback
Ready to Build Your TripAdvisor Reviews Widget?
That's it! No developers, no complex API setup, no design skills needed. Just describe what you want and AI builds your custom TripAdvisor Reviews widget in minutes.
Your widget will:
- Display real reviews synced from TripAdvisor
- Match your website's design perfectly
- Work on every platform and device
- Drive direct bookings and reduce OTA dependency
- Update easily when new reviews come in
Ready to get started?
Option 1: Start with a Template Browse free TripAdvisor Reviews templates and customize one to your needs.
Option 2: Build Custom with AI Head to Embeddable and describe your reviews widget - the AI will build it in minutes.
Need More Widget Ideas?
More Tutorials:
- How to Build Custom Widgets for Your Website
- How to Build a Custom Google Reviews Widget
- How to Build a Custom Trustpilot Reviews Widget
Start showcasing your TripAdvisor Reviews and driving more direct bookings today!