TikTok Pixel

Setting Up TikTok Pixel with Embeddable

You can track user interactions and events from your components by connecting TikTok Pixel using the TikTok Events API. This allows you to measure ad performance, optimize campaigns, and capture conversion events directly inside TikTok Ads Manager.

---

How to Connect TikTok Pixel

1. Navigate to Integrations

From the main editor screen, click the Integrations icon (the plug) in the top-right corner.

2. Select TikTok Pixel

Find TikTok Pixel in the integrations list and click Connect.

3. Choose or Create a Credential

In the Select credential dropdown, you can:

• Select an existing credential if you've already connected TikTok Pixel in this project.
• Or click Create New Credential if this is your first time.

4. Create a New Credential (First-Time Setup)

If creating a new credential, fill in the following fields:

• Credential Name: A recognizable name for this connection (e.g., "TikTok Ads Pixel").
• Description (Optional): Add a short note for clarity.
• Pixel Code (Required): Enter your TikTok Pixel Code.
• Access Token (Required): Enter your TikTok Ads API Access Token.

Click Create Credential to save.

5. Connect the Credential

Return to the dropdown, select your newly created credential, and click Connect.

---

Testing Your Integration

Once connected, events from your component will be sent to TikTok Pixel. To verify:

1. Log into TikTok Ads Manager.
2. Navigate to Assets > Events > Web Events.
3. Select your Pixel and use the Test Events tool to trigger and confirm incoming events.

---

Best Practices

• Use a dedicated Pixel Code for each website or project.
• Keep your Access Token secure — never share or expose it in client-side code.
• Test the integration with TikTok's Test Events feature before launching live campaigns.
• Regularly check event reporting in TikTok Ads Manager to ensure tracking accuracy.